DMexco

Addressable TV Hits a Turning Point: Notes From DMEXCO ’18

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.

YouTube Announces Vertical Video Ad Support at DMEXCO ’18

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.

DMEXCO ’17: Hulu Contrasts Old Way/New Way of TV Marketing

TV viewing has forever changed, and so has video marketing. The good news is that marketers have more tools than ever to serve relevant ads to enthusiastic viewers.

DMEXCO ’17: 3 Ways Brands Can Embrace Instagram Stories

Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform freedom.

DMEXCO ’17: To Attract Gen Z Customers, Hire a Gen Z Agency

Who better to appeal to today’s teen viewers than a teen marketing mogul? Discover the agency started by a business-savvy 14-year-old.

DMEXCO ’17: 3 Ways YouTube Videos Are Shaping Our Culture

The world’s biggest video site takes center stage at DMEXCO, reminding marketers that it’s still the most important player in the room.

DMEXCO: Twitter Shows That Mobile and Video Go Together

The short-form social network has adopted video streaming in a big way, combining live events with instant feedback in one seamless package.