Viewers Are Hitting the Skip Ad Button; What Can You Do About It?

The Digitas NewFront confronts the challenge of ad blockers and skip buttons. How can marketers succeed when viewers will happily pay to avoid seeing ads?

Digitas Survey: Online Video Budgets Up, Yet ROI Concerns Remain

A survey of senior-level brand decision makers found that they see value in online video marketing, yet have a hard time justifying the costs.

Study Shows Why Brands Are Missing Out on Pinterest

Consumers are driving the conversations on Pinterest and brands are taking a back seat. That’s okay, but give fans something good to re-pin.

Be a Real-Time Marketer and Join the Conversation, Says Digitas

The Digitas NewFront offered lessons on staying relevant and reaching an engaged audience with online video.

Brands Need to Target Efforts for Strong Results Online

A Next TV Summit panel explains how brands can leverage social TV to get consumers interested and involved.

Online Superstars Offers Tips at Digitas NewFront Conference

Felicia Day, Kristin Chenoweth, Michelle Phan and more tell attendees how to build an audience with social media.

Digitas NewFront 2012 to Feature Kristin Chenoweth, Andy Cohen

With the theme of ‘Big Content,’ this year’s conference will look at how long-from online video is invading prime time.