Digitas

Phillip Picardi and Teen Vogue Lead the Way on Brand Fearlessness

Don’t be put off by angry comments, says Phillip Picardi. “The commenters are just a little bit louder because they’re a little bit crazier.”

Transformists Are the Goal, Says Digitas; Look Beyond Millennials

Rather than marketing only to young adults, focus on transformists: values-driven, socially-minded, adventurous consumers of any age.

Digitas and Group Nine Combine on Snackable Video Creation

Think of this as a machine that turns boring old school content into zippy quick videos—and gets them in front of the right audience at scale.

Viewers Are Hitting the Skip Ad Button; What Can You Do About It?

The Digitas NewFront confronts the challenge of ad blockers and skip buttons. How can marketers succeed when viewers will happily pay to avoid seeing ads?

Digitas Survey: Online Video Budgets Up, Yet ROI Concerns Remain

A survey of senior-level brand decision makers found that they see value in online video marketing, yet have a hard time justifying the costs.

Study Shows Why Brands Are Missing Out on Pinterest

Consumers are driving the conversations on Pinterest and brands are taking a back seat. That’s okay, but give fans something good to re-pin.

Be a Real-Time Marketer and Join the Conversation, Says Digitas

The Digitas NewFront offered lessons on staying relevant and reaching an engaged audience with online video.