The Digitas NewFront confronts the challenge of ad blockers and skip buttons. How can marketers succeed when viewers will happily pay to avoid seeing ads?
A survey of senior-level brand decision makers found that they see value in online video marketing, yet have a hard time justifying the costs.
Consumers are driving the conversations on Pinterest and brands are taking a back seat. That’s okay, but give fans something good to re-pin.
The Digitas NewFront offered lessons on staying relevant and reaching an engaged audience with online video.
A Next TV Summit panel explains how brands can leverage social TV to get consumers interested and involved.
Felicia Day, Kristin Chenoweth, Michelle Phan and more tell attendees how to build an audience with social media.
With the theme of ‘Big Content,’ this year’s conference will look at how long-from online video is invading prime time.