Don’t be put off by angry comments, says Phillip Picardi. “The commenters are just a little bit louder because they’re a little bit crazier.”
Rather than marketing only to young adults, focus on transformists: values-driven, socially-minded, adventurous consumers of any age.
Think of this as a machine that turns boring old school content into zippy quick videos—and gets them in front of the right audience at scale.
The Digitas NewFront confronts the challenge of ad blockers and skip buttons. How can marketers succeed when viewers will happily pay to avoid seeing ads?
A survey of senior-level brand decision makers found that they see value in online video marketing, yet have a hard time justifying the costs.
Consumers are driving the conversations on Pinterest and brands are taking a back seat. That’s okay, but give fans something good to re-pin.
The Digitas NewFront offered lessons on staying relevant and reaching an engaged audience with online video.