As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.
Digital marketers spend a lot of money on demographic data, but they’re not happy with the results. A report says accuracy is marketers’ biggest concern.
The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.
SMBs invested heavily in online video marketing this holiday thanks to increased budgets, but still found targeting their preferred audience a difficulty.