Demand Metric

SMBs Can Gain Ground on Competitors With Online Video, But Few Do

With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.

What’s Holding Back B2B Video Marketing? Budgets, for One Thing

A survey shows that business-to-business companies are finding success with online video marketing, but budgets and lack of resources keep them from doing more.

Video Marketers Need to Raise the Bar in 2014

Marketing with online video became an essential in 2013. Now, the challenge is to create even more professional quality videos, says one study.