The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.
70 percent of companies that have tried interactive video say that it works well, finds a study sponsored by Brightcove
For a video marketing strategy to be effective, marketers need to measure what works and link results to a marketing system. As Demand Metric and Vidyard show, many companies don’t go far enough with measurements.
With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.
A survey shows that business-to-business companies are finding success with online video marketing, but budgets and lack of resources keep them from doing more.
Marketing with online video became an essential in 2013. Now, the challenge is to create even more professional quality videos, says one study.