data

Ads.txt Survey: Over Half Say it Builds Trust for Programmatic

It offers greater transparency and greatly reduces fraud. But an Ads.txt survey finds one-fifth of advertisers have never heard of it.

Ad Creativity Is Suffering, and Too Much Data Is the Reason

Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.

Cross-Screen Advertising an Essential to Reach Viewers: Survey

Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.

Cross-Platform Measurement Arrives From ComScore and Sling TV

Video marketers are fully aware of the need to reach viewers on every device, and now they have a cross-platform measurement solution to chart campaign performance.

60% of Media Buyers Believe Cross-Screen Campaigns More Effective

Marketers are convinced they need to reach viewers on both linear and digital video platforms. So why are so few actually running cross-screen campaigns?

Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.

Wicket Labs Scorecards Measure and Predict Video Customers

With so many distribution methods and even more viewing platforms, getting video viewer data is a chore. Wicket Labs pulls it all together.