Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.
Digital marketers spend a lot of money on demographic data, but they’re not happy with the results. A report says accuracy is marketers’ biggest concern.
GDPR puts pressure on brands to get affirmative consent before using consumer data, but do poor data practices drive people to avoid online ads?
It offers greater transparency and greatly reduces fraud. But an Ads.txt survey finds one-fifth of advertisers have never heard of it.
Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.
Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.