data

Advanced TV Attribution: Three Ways it Helps Drive Sales

As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.

Are Data Privacy Regulations Coming? LiveRamp CEO Hopes So

The future of advanced TV will be built on data, but it won’t work if systems can’t communicate. Federal regulations could be the answer.

How L’Oréal Drove Online Traffic With Data-Driven Video Ads

Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.

The Roku Measurement Partner Program Offers Third-Party Metrics

11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.

Dataxu Releases TotalTV for Advertisers, for Multi-Screen Reach

With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.

ListenFirst Lets Marketers Measure Twitter Video Performance

Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.

Programmatic Buying Used by 75% of All Brands, Says MediaRadar

Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.