Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.
Collecting first-party viewer data and using it effectively is essential for today’s media companies. Here’s the information companies should collect and the questions they should be asking.
Ooyala has released its annual survey on the online video ecosystem, and its sees data as the next big driver. Learn the strategies to reach connected consumers.
If the ad is entertaining, and if the product or service advertised is relevant to the viewer, consumers are pretty much okay with it.
When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.
ThinkInsight, a new modular platform from ThinkAnalytics, aims to give marketers and content providers an up-to-the-minute view of customer behavior.
The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.