As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.
The future of advanced TV will be built on data, but it won’t work if systems can’t communicate. Federal regulations could be the answer.
Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.
11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.
With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.
Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.