data

Cross-Screen Advertising an Essential to Reach Viewers: Survey

Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.

Cross-Platform Measurement Arrives From ComScore and Sling TV

Video marketers are fully aware of the need to reach viewers on every device, and now they have a cross-platform measurement solution to chart campaign performance.

60% of Media Buyers Believe Cross-Screen Campaigns More Effective

Marketers are convinced they need to reach viewers on both linear and digital video platforms. So why are so few actually running cross-screen campaigns?

Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.

Wicket Labs Scorecards Measure and Predict Video Customers

With so many distribution methods and even more viewing platforms, getting video viewer data is a chore. Wicket Labs pulls it all together.

Creating Ads Viewers Don’t Want to Skip: In Search of Relevancy

There’s a lot of data available to online video marketers. Too much, really. When creating relevant ads, be guided by data but don’t get lost in it.

Tubular Labs Wants to Help Brands Make a Deal in Sponsored Video

Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.