data

Tubular Labs Wants to Help Brands Make a Deal in Sponsored Video

Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.

Using First-Party Data to Build a Personalized Media Company

Collecting first-party viewer data and using it effectively is essential for today’s media companies. Here’s the information companies should collect and the questions they should be asking.

Video Ads 2017: Data Will Improve Targeting and Simplify Buying

Ooyala has released its annual survey on the online video ecosystem, and its sees data as the next big driver. Learn the strategies to reach connected consumers.

How Do Viewers Really Feel About Video Ads? Not Too Bad, Says AOL

If the ad is entertaining, and if the product or service advertised is relevant to the viewer, consumers are pretty much okay with it.

Facebook Beats YouTube as a Distribution Partner, Finds Survey

When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.

With Real-Time Dashboard, ThinkAnalytics Offers KPIs, Viewer Data

ThinkInsight, a new modular platform from ThinkAnalytics, aims to give marketers and content providers an up-to-the-minute view of customer behavior.

How to Deliver the Right Videos to the Right Viewers

The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.