ThinkInsight, a new modular platform from ThinkAnalytics, aims to give marketers and content providers an up-to-the-minute view of customer behavior.
The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.
Online media creates a wealth of data not available to broadcast, but that data is useless if internal systems don’t speak the same language. Here are the questions to ask before buying an expensive solution.
It’s the new math of over-the-top video: Getting viewers to subscribe is one revenue stream, but serving them targeted ads is even more attractive.
Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.
Microsoft’s audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.
Move ads to different dayparts to reach targeted viewers? No thank you, say the major brands; just give us massive prime time ad buys.