DAI

MediaTek and A+E Join Nielsen’s Dynamic Ad Insertion Pilot

With participation from connected TV platform MediaTek and A+E channels, Nielsen is able to offer a full ecosystem in its DAI trial.

Video Advertising in Europe: Challenges for 2018 and Beyond

While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?

Adobe Announces Dynamic Ad Insertion, Mobile Marketing Tools: MWC

Thanks to Adobe’s Mobile World Congress announcements, marketers can reach more customers with stream stitching, and create location-based personalized messages for mobile users.