CTV

Hulu Sees a Robust Future in Interactive Connected TV Ads

Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.

CTV Completion Rates Peak at 97%, Finds Extreme Reach Q2 Report

Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.

Nielsen Total Audience Ratings: The Challenge of Measuring CTV

Before advertisers can buy targeted demos on CTV, the industry needs cross-platform ratings. And that’s where Nielsen Total Audience comes in.

Connected TV Advertising: The Future of OTT Is Nearly Here

It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.

Alphonso Lets Local Businesses Track Viewers and Offline Sales

Tracking views for CTV ads and pairing them with offline sales takes huge databases. Alphonso just made it available to mom-and-pops.

Connected TV Ownership Up 19% Year-Over-Year, Nielsen Reveals

In an exclusive presentation for the Video Marketing Power Summit, Nielsen offers data on connected TV ownership and average streaming times.

Broadcast Viewability at 73%, Other Areas Lag Far Behind

Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.