Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.
Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.
Before advertisers can buy targeted demos on CTV, the industry needs cross-platform ratings. And that’s where Nielsen Total Audience comes in.
It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
Tracking views for CTV ads and pairing them with offline sales takes huge databases. Alphonso just made it available to mom-and-pops.
In an exclusive presentation for the Video Marketing Power Summit, Nielsen offers data on connected TV ownership and average streaming times.
Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.