Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.
While shoppable mobile video ads with CTAs always performed well, the study found one message that’s more effective than the rest.
Creating a successful video marketing strategy requires the right tools. In this video, a Vimeo vice president explains why simply creating lots of content isn’t the answer.
Adding lead forms, custom buttons, and display ads to video sites is simple with Brightcove’s latest feature. That collected information can be fed into marketing programs.
Know what to look for when shopping for a webcasting platform or online video platform (OVP) for video marketing. Here are five useful tools, how to use them, and how they work with marketing automation programs.