CTA

Millennials Shop With Online Videos: 85% Purchase After Viewing

Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.

CTAs in Mobile Video Deliver Better Results, Finds Study

While shoppable mobile video ads with CTAs always performed well, the study found one message that’s more effective than the rest.

The Two Essential Tools for Brand-Building With Video: Vimeo

Creating a successful video marketing strategy requires the right tools. In this video, a Vimeo vice president explains why simply creating lots of content isn’t the answer.

Brightcove Gallery Gains Calls-to-Action for Deeper Engagement

Adding lead forms, custom buttons, and display ads to video sites is simple with Brightcove’s latest feature. That collected information can be fed into marketing programs.

Choosing an OVP for Video Marketing: 5 Crucial Tools to Look For

Know what to look for when shopping for a webcasting platform or online video platform (OVP) for video marketing. Here are five useful tools, how to use them, and how they work with marketing automation programs.