Rather than keeping video assets in the equivalent of a digital shoebox, consider digital asset management. One company makes a case for DAM.
Rethink personalization, keep it short, and try to get the music right. Instagram and Snapchat stories deliver video-loving younger demos.
Buying movie tickets through the TV set was only the beginning. Hulu aims to press its lead with viewer targeting and engaging storytelling in ads.
Does creative work start with a creative team? No, how marketers and advertisers should start is by seeing that all employees can have great ideas.
YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.
Brands win when ads are fun, clickable, and surprising. AdColony’s Aurora HD Video format lead to significant gains for three mobile advertisers.
Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.