YouTube took the lead in offering some impressive A/B testing and reporting feature for its advertisers, but at Cannes 18 brand safety continued to be a major concern.
Brands win when ads are fun, clickable, and surprising. AdColony’s Aurora HD Video format lead to significant gains for three mobile advertisers.
Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.
With the rise of mobile devices, Facebook video, and too many social platforms to count, the video ad landscape changes every day. Here’s what pros say delivers the best results today.
There’s one publisher doing everything right when it comes to attracting viewers and harnessing talent. Here are a few things BuzzFeed has learned as it’s grown.
A jury of online marketing experts has selected the top digital marketing campaigns from the past year. They’ll bring tears to your eyes, make you feel empowered, and inspire you to create your own winning work.
Break out of your cautious routine and try something new with your video marketing strategy. Here are five ways to use video you probably haven’t thought of.