creative

AdColony Sees Big Numbers for Aurora Interactive Mobile Video Ads

Brands win when ads are fun, clickable, and surprising. AdColony’s Aurora HD Video format lead to significant gains for three mobile advertisers.

YouTube Creates a Playbook for Creative Advertising

Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.

Ad Advice: Online Video Ad Pros Spell Out What Works Now

With the rise of mobile devices, Facebook video, and too many social platforms to count, the video ad landscape changes every day. Here’s what pros say delivers the best results today.

BuzzFeed’s Video Lead Explains How to Build a Creative Workplace

There’s one publisher doing everything right when it comes to attracting viewers and harnessing talent. Here are a few things BuzzFeed has learned as it’s grown.

IAB Celebrates the Best in Online Marketing: Here’s What Works

A jury of online marketing experts has selected the top digital marketing campaigns from the past year. They’ll bring tears to your eyes, make you feel empowered, and inspire you to create your own winning work.

Vidyard Offers 5 Ways Brands Can Use Online Video for Marketing

Break out of your cautious routine and try something new with your video marketing strategy. Here are five ways to use video you probably haven’t thought of.

Upcoming Adobe Primetime Feature Creates Customizable Commercials

Using Dynamic Vids, brands and agencies will be able to create online video ads that automatically adjust to match viewer interests.