convert

What Does ‘Conversion’ Mean for Online Video? Is it Just Sales?

When video marketers talk about making a conversion, they usually mean making a sale, but conversion can mean much more than that.

Converting New Business Customers Using Online Video

Watch these example videos to learn what to do and what to avoid in order to turn browsers into buyers.

How to Convert DVDs for Adaptive Streaming: Part 4 of 4

Turn your company’s legacy video into online streams with this four-part series. In the final part, we learn a quick and inexpensive way to check the quality of your converted videos.

How to Convert DVDs for Adaptive Streaming: Part 1 of 4

If your company has legacy video on DVD, you may have wondered how to use that material online. We’ll show you how in this four-part series.