What Does ‘Conversion’ Mean for Online Video? Is it Just Sales?

When video marketers talk about making a conversion, they usually mean making a sale, but conversion can mean much more than that.

How Brands Can Use Conversion Elements to Drive Sales on YouTube

While shoppers typically use YouTube for product research, the right links can turn them in to buyers. Learn how to use annotations to drive interested buyers to sales pages.

In Search of Meaningful Video Metrics: 5 Measurements to Track

There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.