Programmatic Video Is More Premium Than Linear TV Says Turner

Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.

How to Use Voice Actors to Bring Humor to Marketing Videos

Creating a funny voiceover doesn’t always mean using a funny voice. Give viewers the unexpected to get bigger laughs.

YouTube’s Guide to Creating Brand Content People Want to Watch

Make videos people can’t wait to share, play off of current trends, and never ever try to be fake with a YouTube viewer.

User-Generated Content: The Next Front for Online Video Ads

What are advertisers so afraid of when it comes to user-generated videos? If viewers prefer them, why don’t advertisers?

Videobuilder Lets Viewers Become Contributors

The online video company Videobuilder adds a helpful new feature, letting sites collect viewer videos for news reports or contests.

Finding a Subject: What to Shoot for Effective Online Video

Once a company has decided to create original online videos for its site, the next question is what to shoot. It turns out that great material is all around you.

How to Get Video Content: Feeding the Beast

Marketing with online video means producing a lot of content. Here’s how to do it on a budget.