Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.
Creating a funny voiceover doesn’t always mean using a funny voice. Give viewers the unexpected to get bigger laughs.
Make videos people can’t wait to share, play off of current trends, and never ever try to be fake with a YouTube viewer.
What are advertisers so afraid of when it comes to user-generated videos? If viewers prefer them, why don’t advertisers?
The online video company Videobuilder adds a helpful new feature, letting sites collect viewer videos for news reports or contests.
Once a company has decided to create original online videos for its site, the next question is what to shoot. It turns out that great material is all around you.
Marketing with online video means producing a lot of content. Here’s how to do it on a budget.