consumer

Marketers Discover the Power of Personal Stories at Podcast Upfront

The podcast medium is all about personal stories, so for brands trying to tell their own stories and connect with consumers it’s a dream come true.

Consumers Watch Most Brand Video on Facebook, Instagram, Snapchat

What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.

Brightcove Offers a Roadmap for Video Marketing Superheroes

Before beginning a brand video campaign, determine what type of campaign you’re running. Answering these five questions will start the process.

Top Takeaways from CES ’16: It’s a Media and Advertising Show Now

Gadgets might have grabbed the spotlight at CES ’16, but media and advertising was waiting in the wings, determined to learn how to put these new opportunities to work.

A Video Marketer’s Guide to Snapchat: Tell a Story in Snaps

The unique constraints of Snapchat make it a challenging yet rewarding platform for building followers. Get started: An audience of 100 million daily active young adults is ready to view your photos and videos.