It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
Tracking views for CTV ads and pairing them with offline sales takes huge databases. Alphonso just made it available to mom-and-pops.
If they’re going to succeed against new media giants, old media giants need to get a lot bigger. The new AT&T with TimeWarner and AppNexus is massive.
Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.
A report from Conviva and nScreenMedia shows that connected TV use has rocketed up in the last year, and now dominates around the clock.
Get up-to-the-second real-time performance data on connected TV spots, then replace what isn’t working, thanks to Nielsen Grabix.
The time is right for connected TV buys, explains Innovid. Tired of viewability hassles and brand-unsafe programmatic buys? Try big screen OTT.