connected TV

Wurl Introduces AdSpring to Deliver Ads to Connected TV Viewers

With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.

Predictions for 2019: What’s Coming to Online Video Advertising?

As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.

Advanced TV Attribution Now on Par With Digital, Says FreeWheel

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.

RhythmOne Offering More Ways to Reach Connected TV Viewers

When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.

Connected TV Advertising: The Future of OTT Is Nearly Here

It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.

Alphonso Lets Local Businesses Track Viewers and Offline Sales

Tracking views for CTV ads and pairing them with offline sales takes huge databases. Alphonso just made it available to mom-and-pops.

Can AT&T + TimeWarner + AppNexus Win Against Google and Facebook?

If they’re going to succeed against new media giants, old media giants need to get a lot bigger. The new AT&T with TimeWarner and AppNexus is massive.