connected TV

Advanced TV Attribution Now on Par With Digital, Says FreeWheel

A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.

RhythmOne Offering More Ways to Reach Connected TV Viewers

When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.

Connected TV Advertising: The Future of OTT Is Nearly Here

It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.

Alphonso Lets Local Businesses Track Viewers and Offline Sales

Tracking views for CTV ads and pairing them with offline sales takes huge databases. Alphonso just made it available to mom-and-pops.

Can AT&T + TimeWarner + AppNexus Win Against Google and Facebook?

If they’re going to succeed against new media giants, old media giants need to get a lot bigger. The new AT&T with TimeWarner and AppNexus is massive.

Broadcast Viewability at 73%, Other Areas Lag Far Behind

Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.

Connected TV Use Is Dominant, Increasing 75% in One Year

A report from Conviva and nScreenMedia shows that connected TV use has rocketed up in the last year, and now dominates around the clock.