The time is right for connected TV buys, explains Innovid. Tired of viewability hassles and brand-unsafe programmatic buys? Try big screen OTT.
CTV and AI let advertisers forget about the problems of viewability and completion, while solving the problem of too much big data.
Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.
Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.
While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.
Living room streaming is exploding in popularity, and advertisers are taking note. Connected TV viewing follows its own rules, peaking on the weekends.
If the idea of streaming video the living room seems complicated, know that even Google botched it. Learn how the search giant is improving the experience with Google TV 2.0.