connected TV

How CTV and AI Will Shape the Future of Online Video Advertising

CTV and AI let advertisers forget about the problems of viewability and completion, while solving the problem of too much big data.

TV Campaign Spending Using Advanced Data Grows 60% in Q3

Advertisers interest in targeting linear TV viewers by using advanced data continues to rise, as year-over-year spending increases 60 percent.

Connected TV Ad Requests Up 300% Over 3 Years, Says Videology

Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.

50% of TV Streamers Prefer Commercials to Ad-Free Subscriptions

While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.

Advertisers Paying a 2X Premium for Connected TV Views: Tremor

Living room streaming is exploding in popularity, and advertisers are taking note. Connected TV viewing follows its own rules, peaking on the weekends.

What Google Learned about Streaming Video to the Living Room

If the idea of streaming video the living room seems complicated, know that even Google botched it. Learn how the search giant is improving the experience with Google TV 2.0.