With its no-engineering-needed ad insertion solution, Wurl provides a simple way to serve video ads on connected TV platforms.
As the calendar turns a page, it’s time to wonder what 2019 will bring. 13 industry experts offer their best predictions for the coming year.
A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.
When cord-cutters stream from ad-free online services, how can marketers reach them? Through their on-screen menus, RhythmOne says.
It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
Tracking views for CTV ads and pairing them with offline sales takes huge databases. Alphonso just made it available to mom-and-pops.
If they’re going to succeed against new media giants, old media giants need to get a lot bigger. The new AT&T with TimeWarner and AppNexus is massive.