It’s the new math of over-the-top video: Getting viewers to subscribe is one revenue stream, but serving them targeted ads is even more attractive.
Big data is only the start: Someone has to sift through those numbers and find something useful. That takes time that could be spent producing quality content.
How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.
Using Dynamic Vids, brands and agencies will be able to create online video ads that automatically adjust to match viewer interests.
Online video is becoming more important to viewers, but traditional TV isn’t going away. A report says that advertisers and agencies need an easier way to reach both platforms.
Adobe’s annual celebration of technology and creativity included several upgrades for video pros, including improved mobile apps and video editing touch controls.
Late Night host Seth Meyers makes online video advertising fun during the conference’s second-day keynote address.