conference

Video Marketing Power Summit: Hitting New York City This May

So much great content in one amazing day! The first-ever Video Marketing Power Summit is coming soon. Read on to learn why video marketing experts can’t afford to miss this one.

OnlineVideo.net Now Part of the Streaming Media East Conference

The largest online video conference in North America now has a video advertising and marketing track, and it’s being run by OnlineVideo.net.

Adobe Debuts Experience Cloud, Advertising Cloud as Summit Begins

Experience Cloud give brands the tools they need to create personalized experiences with consumers, while Advertising Cloud helps advertisers use data for smart ad buys.

OTT Subscriptions Lead to an Increase in Targeted Video Ads

It’s the new math of over-the-top video: Getting viewers to subscribe is one revenue stream, but serving them targeted ads is even more attractive.

NY Media Festival Looks at the State of Advertising and Marketing

Big data is only the start: Someone has to sift through those numbers and find something useful. That takes time that could be spent producing quality content.

5 Programmatic Advertising Predictions That Will Rock TV

How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.

Upcoming Adobe Primetime Feature Creates Customizable Commercials

Using Dynamic Vids, brands and agencies will be able to create online video ads that automatically adjust to match viewer interests.