In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.
Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.
Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.
Viewability isn’t something advertisers should need to chase after; it should be table stakes. ComScore’s move allows advertisers to focus on deeper metrics.
The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.
According to ComScore, programmatic buying might be more efficient, but it’s also rife with fraud when it comes to desktop video advertising.
It’s a step online video advertisers have been waiting for: With vCE now baked into the Roku OS, it’s easy to compare campaign performance across platforms.