comScore

Pixability Promises YouTube Safety, ComScore Measures OTT Views

Conquering problems of brand safety and online reach, Pixability offers a two-tiered solution and ComScore counts gamers.

Cross-Platform Measurement Arrives From ComScore and Sling TV

Video marketers are fully aware of the need to reach viewers on every device, and now they have a cross-platform measurement solution to chart campaign performance.

DMEXCO ’17: ComScore Offers Free Viewability Measurement, Again

In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.

Facebook, YouTube, FB Messenger the Most Used Mobile Apps

Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.

Viewability Is the Tip of the Iceberg: Get the Whole Picture

Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.

With Free Viewability Measurement, ComScore Sets the Baseline

Viewability isn’t something advertisers should need to chase after; it should be table stakes. ComScore’s move allows advertisers to focus on deeper metrics.

In a World of Online Video Ad Uncertainty, Roku Offers Guarantees

The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.