completion rate

CTR for Video Ads on the Upswing, But Still Down for the Year

The latest quarterly report from Extreme Reach sees CTR, video completion rates, and viewability rates all moving in the right direction.

Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.