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The Cola Wars Are Still Being Fought, But Now They’re on YouTube

In the 70s and 80s, brands controlled their message with expensive TV commercials. Now, most brand videos are created by fans. How can brands have an impact?

Viral Video Marketing Rule Number 4: Let Your Brand Be Human

If you want your video to go viral, keep it human. That means leaving some rough edges on and not always turning the logo toward the camera.