What Online Video Marketers Should Learn From the Auto Industry

Buick, Ford, Hyundai, Nissan, and BMW: All have been forward-thinking about how they can use online video marketing to appeal to their target audiences. Here are five campaigns that got results.

Online Video Is Crucial for Shoppers, Even When Car Buying

Auto shoppers turn to online video — especially videos on the manufacturer’s site — when looking for options and making a purchase.

Honda Makes Clever Use of Online Video and Social Networking

In a campaign this week, Honda created personalized Vine videos in response to tweets from its fans.