Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.
How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.
Automaker Kia shot a fun online video campaign at the NBA All-Star game, using a host who had won an online contest. Here’s how the ad agency pulled it off.
Be part of the conversation around Sochi: Craft fast and fun reactive videos that your customers can pass along to their friends and followers.
A partnership between these two companies lets marketers analyze online video performance using standard marketing tools.