Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.
Young adults stream much of their news and entertainment. To reach them, politicians are shifting much of their marketing budgets to OTT.
Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.
Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.
Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.
With the launch of CFlight, NBCU aims to give advertisers the cross-platform metric they’ve been demanding, while proving that content is more important than screen.