Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.
Bloggers and other industry influencers can be a valuable part of your online video marketing efforts. Here’s who to build and sustain relationships, and what to do when things go wrong.
While it can be tough advice to take, brands get better results with YouTube stars when they stay hands-off and let the talent take the lead.
Short-term versus long-term; quick awareness versus full portfolio lift: Both Facebook and YouTube have something to offer video marketers, but Visible Measures says one is clearly superior.
Video is exploding in popularity on mobile devices, but the rules are different than with desktop viewing. Here are the essential tips that Facebook tells its own clients.
Remember when no one understood what programmatic meant and no one really cared? That was stage one.
It turns out that the two sites promote video in different ways. Visible Measures explains why marketers need to use both to launch a successful campaign.