Pinterest’s Promoted Videos offering puts brand-sponsored on-demand videos in front of motivated shoppers. Early testing shows it’s a hit.
Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.
To make a difference in customers’ lives, JetBlue created an ad campaign that felt like a social movement. Yahoo and online influencers helped it spread its message.
Marketers are bringing their video campaigns to social platforms, with Facebook leading the way. A report sees strong interest in Facebook Live, as well as rising ad budgets.
Viewability is the KPI of choice for many (despite not actually being a KPI). Videology’s quarterly report also finds that cross-screen advertising is hot, hot, hot.
Before beginning a brand video campaign, determine what type of campaign you’re running. Answering these five questions will start the process.
Interviewed at VidCon, Elise Strachan, creator of My Cupcake Addiction, explains how influencer campaigns can achieve more when they go beyond simple product integrations.