When Lincoln decided to relaunch its brand and focus on young adults, its agency created short compelling videos that barely showed the car.
When planning a multi-platform branded video ad campaign, here are essentials that marketers can’t afford to overlook.
A simple black and white video that showed 10 couples kissing for the first time was 2014’s top online video campaign.
Electronics companies came out on top this quarter. Learn which branded video campaign drew 49 million views in one quarter alone.
When costumed characters come knocking (via Twitter), Honda will respond with Vine videos and a link for a sweet treat.
Viewers are glued to mobile devices, and connected TVs are coming on strong, so advertisers can’t stick with purely desktop campaigns.
Do you want to entertain your viewers or do you want to educate them? Branded video can do either (but only one type will get your agency a Cannes Lion).