campaign

Facebook Courting Marketers for Mobile Video Advertising

The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients’ stories using Facebook mobile video.

Accenture Discovers the Halo Effect Around Multiplatform TV

Adding multiplatform TV to a marketing campaign along with digital delivers vastly improved and quantifiable results, Accenture analysis concludes.

Digital Dollars Flowing to Advanced TV Campaigns, Report Shows

2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.

45% of Brands Will Spend More on Influencer Marketing in 2017

Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.

OnlineVideo.net’s Video Campaigns of the Year Awards 2017: Enter!

It’s back for a second year: OnlineVideo.net will reward the best online video marketing campaigns from the past 12 months, but before we can do that we need your help. Enter your best work now!

Buy on OTT Boxes With Confidence: Roku Now Supports ComScore vCE

It’s a step online video advertisers have been waiting for: With vCE now baked into the Roku OS, it’s easy to compare campaign performance across platforms.

It’s Long Overdue: Pinterest + Brand Video = True Love (at Last)

Pinterest’s Promoted Videos offering puts brand-sponsored on-demand videos in front of motivated shoppers. Early testing shows it’s a hit.