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The 6 Barriers Holding Back Programmatic Advertising: Ooyala

Video ad buyers and publishers are moving to a future where programmatic buying is the norm, but there are a few obstacles to smooth over before we get there.

Hootsuite Gets Video-Friendly with YouTube, Facebook Integrations

Marketers can now schedule and publish videos to YouTube, Facebook, Twitter, and Instagram using the desktop and mobile tool they already trust.

Go Viral! Google Preferred Lets Advertisers Buy Breakout Hits

Advertisers know Google Preferred as the way to buy the cream of YouTube’s crop, placing ads on the top creator videos. Google Preferred now lets them buy spots on viral sensations, as well.

IAB Celebrates the Best in Online Marketing: Here’s What Works

A jury of online marketing experts has selected the top digital marketing campaigns from the past year. They’ll bring tears to your eyes, make you feel empowered, and inspire you to create your own winning work.

What’s the Difference Between Video Marketing and Advertising?

We’re all guilty of using the words marketing and advertising interchangeably, but they mean different things. Learn how the experts define both, and how they put video marketing and video advertising to use in brand campaigns.

Videology Offers Viewability Guarantees on Self-Service Video Ads

Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.

Facebook Helps Brands Succeed With Autoplay Video and No Audio

Creating buzz on the internet’s biggest social network is a must for many brand video campaigns, but Facebook comes with its own set of best practices.