campaign

6 Keys to Creating a Multi-Screen Premium Video Campaign

New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.

3 Holiday Video Ad Tips: How to Get Views and Drive ROI

To attract Christmas shoppers, create an emotionally resonant story. Glassview offers holiday video ad tips to please new and existing customers.

Advanced TV Attribution: A Free Downloadable Guide Explains It

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.

Brand Safety Matters: Study Shows the Costs of Poor Placement

Yes, viewers notice when brands advertise on unsafe content—and they hold the brands responsible. A study proves that brand safety matters.

Politicians Turn to OTT Video Ads to Get Their Messages Out

Young adults stream much of their news and entertainment. To reach them, politicians are shifting much of their marketing budgets to OTT.

How L’Oréal Drove Online Traffic With Data-Driven Video Ads

Why stick to one-size-fits-all when personalization lets marketers do so much more? Learn how Innovid delivered strong metrics with data-driven video ads.

Influencer Marketing Delivers $12.21 Earned for Every $1 Spent

Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.