campaign

Creative Assets Workflow Inefficiencies Plague Video Advertisers

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.

Integrated and Customized Campaigns Are 57% More Effective

Multichannel campaigns need to be tailored for each platform, and Kantar Millward Brown has the numbers to back that up. Integrated and customized campaigns perform far better.

Connected TV Ads Have Scale: Here’s Why Marketers Should Care

The time is right for connected TV buys, explains Innovid. Tired of viewability hassles and brand-unsafe programmatic buys? Try big screen OTT.

Viewability Crucial for Campaign Success, But Not the Only Factor

How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.

The MatPat Interview, Part 1: Prepping for the Holidays

The holidays are a critical time for online video marketers. In this interview, brand consultant and YouTube superstar Matthew Patrick (aka MatPat) offers advice for creating a winning strategy.

DMEXCO ’17: What Brands Need to Know About Video Influencers

Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.

Facebook Lures TV Advertisers With Option to Buy In-Stream Spots

Advertisers are no longer locked into buying Newsfeed spots when they really only want in-stream placement on Facebook’s growing collection of long-form premium content.