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Videology Offers Viewability Guarantees on Self-Service Video Ads

Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.

Facebook Helps Brands Succeed With Autoplay Video and No Audio

Creating buzz on the internet’s biggest social network is a must for many brand video campaigns, but Facebook comes with its own set of best practices.

Holiday Video Ad Campaigns Show Explosive Growth in 2015

When planning a holiday video campaign, think heartwarming, loving, and inspirational—and be sure to launch your campaign before Thanksgiving.

Native Video Advertising: How to Drive Views and Engagement

Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.

5 Tips on Working With Bloggers to Market Online Videos

Bloggers and other industry influencers can be a valuable part of your online video marketing efforts. Here’s who to build and sustain relationships, and what to do when things go wrong.

Stream Con NYC Offers Tips on Connecting Millennials With Brands

While it can be tough advice to take, brands get better results with YouTube stars when they stay hands-off and let the talent take the lead.

Facebook Vs. YouTube: Winning With a Ripple Effect and Resonance

Short-term versus long-term; quick awareness versus full portfolio lift: Both Facebook and YouTube have something to offer video marketers, but Visible Measures says one is clearly superior.