campaign

The Four Stages of Programmatic Advertising, Explained by VivaKi

Remember when no one understood what programmatic meant and no one really cared? That was stage one.

Facebook Vs. YouTube: Which Platform Rules for Video Marketing?

It turns out that the two sites promote video in different ways. Visible Measures explains why marketers need to use both to launch a successful campaign.

Let Go, Give Up Control: How Brands Should Work With Influencers

Forget the 30-second pre-roll. To reach young consumers, find YouTube influencers with shared values and let them tell their own stories.

Branded Content: Finding a Balance Between Art and Commerce

When Lincoln decided to relaunch its brand and focus on young adults, its agency created short compelling videos that barely showed the car.

3 Considerations for Maximizing Digital Video Ad Investments

When planning a multi-platform branded video ad campaign, here are essentials that marketers can’t afford to overlook.

‘First Kiss’ Is the Most Viewed Online Video Campaign of 2014

A simple black and white video that showed 10 couples kissing for the first time was 2014’s top online video campaign.

Branded Video Views Grow 73% in a Year: Visible Measures Report

Electronics companies came out on top this quarter. Learn which branded video campaign drew 49 million views in one quarter alone.