campaign

It’s Long Overdue: Pinterest + Brand Video = True Love (at Last)

Pinterest’s Promoted Videos offering puts brand-sponsored on-demand videos in front of motivated shoppers. Early testing shows it’s a hit.

Trigger Alert: Amobee Solution Posts Ads at Just the Right Time

Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.

JetBlue Connects With Customers Using Yahoo Storytellers

To make a difference in customers’ lives, JetBlue created an ad campaign that felt like a social movement. Yahoo and online influencers helped it spread its message.

Social Platforms More Important Than YouTube for Video Campaigns

Marketers are bringing their video campaigns to social platforms, with Facebook leading the way. A report sees strong interest in Facebook Live, as well as rising ad budgets.

Advertisers Choosing Viewability as a Key Campaign Objective

Viewability is the KPI of choice for many (despite not actually being a KPI). Videology’s quarterly report also finds that cross-screen advertising is hot, hot, hot.

Brightcove Offers a Roadmap for Video Marketing Superheroes

Before beginning a brand video campaign, determine what type of campaign you’re running. Answering these five questions will start the process.

Break the One-Size-Fits-All Model When Working With Influencers

Interviewed at VidCon, Elise Strachan, creator of My Cupcake Addiction, explains how influencer campaigns can achieve more when they go beyond simple product integrations.