campaign

IAB Celebrates the Best in Online Marketing: Here’s What Works

A jury of online marketing experts has selected the top digital marketing campaigns from the past year. They’ll bring tears to your eyes, make you feel empowered, and inspire you to create your own winning work.

What’s the Difference Between Video Marketing and Advertising?

We’re all guilty of using the words marketing and advertising interchangeably, but they mean different things. Learn how the experts define both, and how they put video marketing and video advertising to use in brand campaigns.

Videology Offers Viewability Guarantees on Self-Service Video Ads

Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.

Facebook Helps Brands Succeed With Autoplay Video and No Audio

Creating buzz on the internet’s biggest social network is a must for many brand video campaigns, but Facebook comes with its own set of best practices.

Holiday Video Ad Campaigns Show Explosive Growth in 2015

When planning a holiday video campaign, think heartwarming, loving, and inspirational—and be sure to launch your campaign before Thanksgiving.

Native Video Advertising: How to Drive Views and Engagement

Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.

5 Tips on Working With Bloggers to Market Online Videos

Bloggers and other industry influencers can be a valuable part of your online video marketing efforts. Here’s who to build and sustain relationships, and what to do when things go wrong.