campaign

DMEXCO ’17: What Brands Need to Know About Video Influencers

Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.

Facebook Lures TV Advertisers With Option to Buy In-Stream Spots

Advertisers are no longer locked into buying Newsfeed spots when they really only want in-stream placement on Facebook’s growing collection of long-form premium content.

Quick Tips to Improve Any Brand’s Instagram Video Strategy

A few simple improvements can spruce up any Instagram channel, creating a brand-enhancing space where viewers can be entertained and inspired.

In the World of TV Advertising, Viewability Is About Getting Seen

With the right strategy, marketers can turn a handful of paid impressions into a repeating assortment of earned views echoing their message.

Facebook Courting Marketers for Mobile Video Advertising

The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients’ stories using Facebook mobile video.

Accenture Discovers the Halo Effect Around Multiplatform TV

Adding multiplatform TV to a marketing campaign along with digital delivers vastly improved and quantifiable results, Accenture analysis concludes.

Digital Dollars Flowing to Advanced TV Campaigns, Report Shows

2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.