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Pixability Launches v3 for Programmatic YouTube Ad Optimization

Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.

Go Short! 10-Second Video Ads Perform Best, Says Report

Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.

Mindshare Explains How to Close a Sale With Online Video

How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.

How Kia Mixed Online Videos and the NBA to Drive Brand Awareness

Automaker Kia shot a fun online video campaign at the NBA All-Star game, using a host who had won an online contest. Here’s how the ad agency pulled it off.

Major Sporting Events Are an Online Video Marketing Opportunity

Be part of the conversation around Sochi: Craft fast and fun reactive videos that your customers can pass along to their friends and followers.

Vidyard Integrates With Marketo, Connects Video and Marketing

A partnership between these two companies lets marketers analyze online video performance using standard marketing tools.