When costumed characters come knocking (via Twitter), Honda will respond with Vine videos and a link for a sweet treat.
Viewers are glued to mobile devices, and connected TVs are coming on strong, so advertisers can’t stick with purely desktop campaigns.
Do you want to entertain your viewers or do you want to educate them? Branded video can do either (but only one type will get your agency a Cannes Lion).
Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.
Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.
How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.
Automaker Kia shot a fun online video campaign at the NBA All-Star game, using a host who had won an online contest. Here’s how the ad agency pulled it off.