campaign

Branded Content: Finding a Balance Between Art and Commerce

When Lincoln decided to relaunch its brand and focus on young adults, its agency created short compelling videos that barely showed the car.

3 Considerations for Maximizing Digital Video Ad Investments

When planning a multi-platform branded video ad campaign, here are essentials that marketers can’t afford to overlook.

‘First Kiss’ Is the Most Viewed Online Video Campaign of 2014

A simple black and white video that showed 10 couples kissing for the first time was 2014’s top online video campaign.

Branded Video Views Grow 73% in a Year: Visible Measures Report

Electronics companies came out on top this quarter. Learn which branded video campaign drew 49 million views in one quarter alone.

Honda to Use Vine Videos for Halloween Trick-or-Treating

When costumed characters come knocking (via Twitter), Honda will respond with Vine videos and a link for a sweet treat.

Video Campaigns Are Going Multiscreen, Finds Videology Report

Viewers are glued to mobile devices, and connected TVs are coming on strong, so advertisers can’t stick with purely desktop campaigns.

Havas Worldwide Explains the Basics of Branded Video

Do you want to entertain your viewers or do you want to educate them? Branded video can do either (but only one type will get your agency a Cannes Lion).