campaign

Facebook Prime Time Is Anytime, Says the Social Network

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

CFlight: Why NBCUniversal Debuted a Cross-Platform Ad Metric

With the launch of CFlight, NBCU aims to give advertisers the cross-platform metric they’ve been demanding, while proving that content is more important than screen.

Creative Assets Workflow Inefficiencies Plague Video Advertisers

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.

Integrated and Customized Campaigns Are 57% More Effective

Multichannel campaigns need to be tailored for each platform, and Kantar Millward Brown has the numbers to back that up. Integrated and customized campaigns perform far better.

Connected TV Ads Have Scale: Here’s Why Marketers Should Care

The time is right for connected TV buys, explains Innovid. Tired of viewability hassles and brand-unsafe programmatic buys? Try big screen OTT.

Viewability Crucial for Campaign Success, But Not the Only Factor

How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.

The MatPat Interview, Part 1: Prepping for the Holidays

The holidays are a critical time for online video marketers. In this interview, brand consultant and YouTube superstar Matthew Patrick (aka MatPat) offers advice for creating a winning strategy.