Buyers can choose between two competing viewability standards, and have results verified in real-time by their choice of third-party services.
Creating buzz on the internet’s biggest social network is a must for many brand video campaigns, but Facebook comes with its own set of best practices.
When planning a holiday video campaign, think heartwarming, loving, and inspirational—and be sure to launch your campaign before Thanksgiving.
Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.
Bloggers and other industry influencers can be a valuable part of your online video marketing efforts. Here’s who to build and sustain relationships, and what to do when things go wrong.
While it can be tough advice to take, brands get better results with YouTube stars when they stay hands-off and let the talent take the lead.
Short-term versus long-term; quick awareness versus full portfolio lift: Both Facebook and YouTube have something to offer video marketers, but Visible Measures says one is clearly superior.