With the right strategy, marketers can turn a handful of paid impressions into a repeating assortment of earned views echoing their message.
The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients’ stories using Facebook mobile video.
Adding multiplatform TV to a marketing campaign along with digital delivers vastly improved and quantifiable results, Accenture analysis concludes.
2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.
Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.
It’s back for a second year: OnlineVideo.net will reward the best online video marketing campaigns from the past 12 months, but before we can do that we need your help. Enter your best work now!
It’s a step online video advertisers have been waiting for: With vCE now baked into the Roku OS, it’s easy to compare campaign performance across platforms.