Video is exploding in popularity on mobile devices, but the rules are different than with desktop viewing. Here are the essential tips that Facebook tells its own clients.
Remember when no one understood what programmatic meant and no one really cared? That was stage one.
It turns out that the two sites promote video in different ways. Visible Measures explains why marketers need to use both to launch a successful campaign.
Forget the 30-second pre-roll. To reach young consumers, find YouTube influencers with shared values and let them tell their own stories.
When Lincoln decided to relaunch its brand and focus on young adults, its agency created short compelling videos that barely showed the car.
When planning a multi-platform branded video ad campaign, here are essentials that marketers can’t afford to overlook.
A simple black and white video that showed 10 couples kissing for the first time was 2014’s top online video campaign.