campaign

45% of Brands Will Spend More on Influencer Marketing in 2017

Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.

OnlineVideo.net’s Video Campaigns of the Year Awards 2017: Enter!

It’s back for a second year: OnlineVideo.net will reward the best online video marketing campaigns from the past 12 months, but before we can do that we need your help. Enter your best work now!

Buy on OTT Boxes With Confidence: Roku Now Supports ComScore vCE

It’s a step online video advertisers have been waiting for: With vCE now baked into the Roku OS, it’s easy to compare campaign performance across platforms.

It’s Long Overdue: Pinterest + Brand Video = True Love (at Last)

Pinterest’s Promoted Videos offering puts brand-sponsored on-demand videos in front of motivated shoppers. Early testing shows it’s a hit.

Trigger Alert: Amobee Solution Posts Ads at Just the Right Time

Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.

JetBlue Connects With Customers Using Yahoo Storytellers

To make a difference in customers’ lives, JetBlue created an ad campaign that felt like a social movement. Yahoo and online influencers helped it spread its message.

Social Platforms More Important Than YouTube for Video Campaigns

Marketers are bringing their video campaigns to social platforms, with Facebook leading the way. A report sees strong interest in Facebook Live, as well as rising ad budgets.