Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.
With the launch of CFlight, NBCU aims to give advertisers the cross-platform metric they’ve been demanding, while proving that content is more important than screen.
Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.
Multichannel campaigns need to be tailored for each platform, and Kantar Millward Brown has the numbers to back that up. Integrated and customized campaigns perform far better.
The time is right for connected TV buys, explains Innovid. Tired of viewability hassles and brand-unsafe programmatic buys? Try big screen OTT.
How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.
The holidays are a critical time for online video marketers. In this interview, brand consultant and YouTube superstar Matthew Patrick (aka MatPat) offers advice for creating a winning strategy.