Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.
While shoppable mobile video ads with CTAs always performed well, the study found one message that’s more effective than the rest.
Vimeo Business gets even more useful for brand marketers with the inclusion of interactive cards, end screens, and email capturing.
Adding lead forms, custom buttons, and display ads to video sites is simple with Brightcove’s latest feature. That collected information can be fed into marketing programs.
Know what to look for when shopping for a webcasting platform or online video platform (OVP) for video marketing. Here are five useful tools, how to use them, and how they work with marketing automation programs.
A call-to-action is an essential video marketing tool, as it tells the viewer what to do next and drives engagement. This article offers step-by-step instructions, as well as a video guide.
Your customer relationship shouldn’t end when the video does. Use a call to action to tell viewers what step they should take next.