call to action

Millennials Shop With Online Videos: 85% Purchase After Viewing

Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.

CTAs in Mobile Video Deliver Better Results, Finds Study

While shoppable mobile video ads with CTAs always performed well, the study found one message that’s more effective than the rest.

Vimeo Adds Interactive Video Cards and More to Business Plan

Vimeo Business gets even more useful for brand marketers with the inclusion of interactive cards, end screens, and email capturing.

Brightcove Gallery Gains Calls-to-Action for Deeper Engagement

Adding lead forms, custom buttons, and display ads to video sites is simple with Brightcove’s latest feature. That collected information can be fed into marketing programs.

Choosing an OVP for Video Marketing: 5 Crucial Tools to Look For

Know what to look for when shopping for a webcasting platform or online video platform (OVP) for video marketing. Here are five useful tools, how to use them, and how they work with marketing automation programs.

How to Create a Clickable Call-to-Action in Vimeo Plus or Pro

A call-to-action is an essential video marketing tool, as it tells the viewer what to do next and drives engagement. This article offers step-by-step instructions, as well as a video guide.

How to Use Calls to Action When Driving Viewer Engagement

Your customer relationship shouldn’t end when the video does. Use a call to action to tell viewers what step they should take next.