Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.
Remember when no one understood what programmatic meant and no one really cared? That was stage one.
The company’s YouTube ad optimization and programmatic buying solutions are finding success as brands move additional media spending online.
Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.
This guide explains the price levels for different types of cameras, and details the must-have features for each category. Read this first to plan your next purchase.
A State of the Video Industry report shows how much online video advertising has gained in 2013, and where it will go in 2014.
Need a video camera? Go to the experts at B&H. Or watch this video and let a B&H expert come to you.