buying

The 6 Barriers Holding Back Programmatic Advertising: Ooyala

Video ad buyers and publishers are moving to a future where programmatic buying is the norm, but there are a few obstacles to smooth over before we get there.

5 Programmatic Advertising Predictions That Will Rock TV

How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.

No More Walled Gardens: Pixability Offers Holistic Video Ad Buys

Don’t make separate campaign buys on YouTube, Facebook, Instagram, and Twitter. Instead, let Pixability break down those walled gardens and help you reach targeted viewers at scale.

4 Ways to Use Marketing Videos at Each Stage of the Buying Cycle

Map out a video marketing strategy with The Video Marketer’s Playbook, a handy guild to attracting, managing, and keeping customers with the right videos.

Adobe Announce Programmatic Tools for Advertisers and Publishers

Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.

The Four Stages of Programmatic Advertising, Explained by VivaKi

Remember when no one understood what programmatic meant and no one really cared? That was stage one.

Pixability Takes $18M in Series C, Will Expand Ad-Buying Platform

The company’s YouTube ad optimization and programmatic buying solutions are finding success as brands move additional media spending online.