How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.
Don’t make separate campaign buys on YouTube, Facebook, Instagram, and Twitter. Instead, let Pixability break down those walled gardens and help you reach targeted viewers at scale.
Map out a video marketing strategy with The Video Marketer’s Playbook, a handy guild to attracting, managing, and keeping customers with the right videos.
Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.
Remember when no one understood what programmatic meant and no one really cared? That was stage one.
The company’s YouTube ad optimization and programmatic buying solutions are finding success as brands move additional media spending online.
Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.