Addressability is the future, viewability standards are a joke, and we’re only at the beginning of a long shift to programmatic buying.
Video ad buyers and publishers are moving to a future where programmatic buying is the norm, but there are a few obstacles to smooth over before we get there.
How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.
Don’t make separate campaign buys on YouTube, Facebook, Instagram, and Twitter. Instead, let Pixability break down those walled gardens and help you reach targeted viewers at scale.
Map out a video marketing strategy with The Video Marketer’s Playbook, a handy guild to attracting, managing, and keeping customers with the right videos.
Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.
Remember when no one understood what programmatic meant and no one really cared? That was stage one.