broadcaster

Broadcasters See Advanced Advertising and Partnerships as Crucial

The big internet companies see a lucrative future in streaming video, and they’ve got the money to bankroll a variety of projects. Broadcasters need to work together to create viewer-pleasing smart ad solutions.

Every Year Is the Year for Data: Notes From Videology Full Frontal

Broadcasters try to solve measurement problems caused by fragmentation, while advertisers expect more from their core partners.