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ARF Panelists Address Problems of Cross-Screen Video Measurement

The future of video marketing isn’t TV or digital: It’s TV and digital. Combining the two delivers rewards beyond what either one can provide alone, but first marketers need a better way to measure results.

Netflix Has Far Higher Brand Recognition Among Millennial Viewers

Of all the broadcast and streaming TV brands, only Netflix is doing a good job at building awareness with young millennials. That should have the rest worried.

How to Grow an Audience on Facebook Live

Facebook Live might be the current hot video platform for brands, but that doesn’t mean you’re guaranteed an audience. Here’s how to attract a devoted following.

Twitter Bets its Future on Online Video Advertising and the NFL

The short-form messaging social network is looking for a Hail Mary pass. When it begins streaming NFL games live this fall, it’s counting on advanced demographic targeting to attract advertisers.

Online Video Wins Big in Ads Sales, Siphoning From Broadcast TV

According to Standard Media Index, the digital ad space is booming, driven by social media and online video sites.

Three Rules for Live Video Success, Courtesy of Ustream

Are you looking to create a must-view live video program for your customers or partners? Watch this first to get expert tips from Ustream, a live video specialist.