Solving the Technical Challenges in CTV and OTT Ad Delivery

There are a variety of requirements, rules, and technical challenges in filling an ad pod. Is that why viewers see the same ads over and over?

Socialive Studio Brings Live Video to Owned and Operated Sites

Video streaming service Socialive debuts a new offering letting brands stream live video to their own sites, as well as their social channels.

Millennials Shop With Online Videos: 85% Purchase After Viewing

Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.

HubSpot Imports Brightcove Video Analytics Thanks to Partnership

By bringing in video analytics, HubSpot’s marketers can learn how much of a video prospects viewed, then respond to them with tailored follow-up emails.

Twitter Vs. Facebook Vs. YouTube: A Video Marketer’s Comparison

Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.

Brightcove Social Makes Cross-Platform Video Marketing Easy

Distribute marketing videos to Facebook, YouTube, and Twitter, as well as owned web properties, then see all the results in a central dashboard.

5 Tips for Doing Social Video Marketing the Right Way: Brightcove

Social networking platforms are constantly evolving, so brands that want to reach connected consumers need to evolve their video strategies just as quickly.