Brightcove

HubSpot Imports Brightcove Video Analytics Thanks to Partnership

By bringing in video analytics, HubSpot’s marketers can learn how much of a video prospects viewed, then respond to them with tailored follow-up emails.

Twitter Vs. Facebook Vs. YouTube: A Video Marketer’s Comparison

Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.

Brightcove Social Makes Cross-Platform Video Marketing Easy

Distribute marketing videos to Facebook, YouTube, and Twitter, as well as owned web properties, then see all the results in a central dashboard.

5 Tips for Doing Social Video Marketing the Right Way: Brightcove

Social networking platforms are constantly evolving, so brands that want to reach connected consumers need to evolve their video strategies just as quickly.

Brightcove Offers a Roadmap for Video Marketing Superheroes

Before beginning a brand video campaign, determine what type of campaign you’re running. Answering these five questions will start the process.

Online Video Platforms: How to Pick the Right One for Your Needs

Choosing the right OVP makes uploading and distributing video a snap, but sometimes building a customized solution in-house is a better idea. Here’s how to decide.

Brightcove Gallery Gains Calls-to-Action for Deeper Engagement

Adding lead forms, custom buttons, and display ads to video sites is simple with Brightcove’s latest feature. That collected information can be fed into marketing programs.