By bringing in video analytics, HubSpot’s marketers can learn how much of a video prospects viewed, then respond to them with tailored follow-up emails.
Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.
Distribute marketing videos to Facebook, YouTube, and Twitter, as well as owned web properties, then see all the results in a central dashboard.
Social networking platforms are constantly evolving, so brands that want to reach connected consumers need to evolve their video strategies just as quickly.
Before beginning a brand video campaign, determine what type of campaign you’re running. Answering these five questions will start the process.
Choosing the right OVP makes uploading and distributing video a snap, but sometimes building a customized solution in-house is a better idea. Here’s how to decide.
Adding lead forms, custom buttons, and display ads to video sites is simple with Brightcove’s latest feature. That collected information can be fed into marketing programs.