Before beginning a brand video campaign, determine what type of campaign you’re running. Answering these five questions will start the process.
Choosing the right OVP makes uploading and distributing video a snap, but sometimes building a customized solution in-house is a better idea. Here’s how to decide.
Adding lead forms, custom buttons, and display ads to video sites is simple with Brightcove’s latest feature. That collected information can be fed into marketing programs.
Ad blocking plug-ins are stealing the online video audience and wasting billions from campaign budgets. The good news is that one technology—stream stitching or server-side ad insertion—holds the promise of beating the blockers.
Are you making these all-too-typical video marketing mistakes in your work? Learn from Brightcove about the five problems that you should absolutely correct today.
70 percent of companies that have tried interactive video say that it works well, finds a study sponsored by Brightcove
When video ads are stitched to the content, viewers benefit from TV-like buffer-free viewing and ad-blockers don’t know what content to block.