Brendan Gahan

Learn the Hero, Hub, Hygiene Strategy to Build YouTube Channels

Drive organic growth on YouTube brand channels by learning this three-part approach. YouTube marketing expert Brendan Gahan explains what it means and shows how Lego is using it fuel a passionate fan base.

Are YouTube Gadgets Worth the Investment? Not Even Close

A white paper by YouTube marketing expert Brendan Gahan shows that channels featuring gadgets perform worse in every measure.

Dos and Don’ts of YouTube Brand Marketing From Brendan Gahan

Just because brands can customize the look of their YouTube channels with tailor-made gadgets doesn’t mean it’s a good idea. A YouTube marketing expert explains why.