Shakira and Activia partnered on a World Cup ad that became not only the most-shared ad of the year, but also the most-shared ad of all time.
A Fullscreen executive explains why brands needs to think like YouTube creators, YouTube creators need to think like brands, and everybody needs to meet in the middle.
Streaming live events to your customers is a great way to build buzz and improve product recall, but only if you manage the campaign well from the start.
Female online video viewers respond best to videos that teach something useful and entertain while they’re doing it.
At Streaming Media East, a panel on YouTube strategies showed brands how to develop an audience and use paid media to reach a targeted demographic.
Need inspiration? Look to the YouTube channels of these 10 companies. They’re creating engaging videos, offering free advice, and getting viewers to subscribe.
The top 500 brands on YouTube are making a big investment in the platform, and that investment is paying off. Here’s what they’re doing right.