Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.
This is a new area, but brands are lining up to create virtual reality experiences. What works and what doesn’t? The rules are still being created.
Twitter video provides social interactions that YouTube can’t match. And thanks to several improvements to the viewing experience, viewing numbers are exploding.
Partner with a winner: Tubular Labs creates rankings of online video creators that can deliver stellar hits on every video social network.
Shakira and Activia partnered on a World Cup ad that became not only the most-shared ad of the year, but also the most-shared ad of all time.
A Fullscreen executive explains why brands needs to think like YouTube creators, YouTube creators need to think like brands, and everybody needs to meet in the middle.
Streaming live events to your customers is a great way to build buzz and improve product recall, but only if you manage the campaign well from the start.