The Digitas NewFront offered lessons on staying relevant and reaching an engaged audience with online video.
How do online video advertisers plan their campaigns? With gross rating points, just like TV ad buyers do. But iGRPs have some important differences.
Brands need to ensure they’re advertising on safe sites. Publishers need to make advertisers feel secure. Here’s how to accomplish both goals.
Pinterest has quickly become a hot social network and an ideal place for brands to spotlight videos. Learn what Pinterest is and how to use it effectively.
People following brands on social media are likely to watch videos posted by those brands.
Digitas, Google, Microsoft, Hulu, Yahoo, and AOL will take part in a two-week season of conferences between brands and content creators.
Placement is just as important as content, say the pros. You need to be where people are watching.