Customers are making buying decisions based on videos they see on YouTube, and there are 12 types of videos that get the most views.
Brands get cheated when their video ads play on the wrong pages or for the wrong viewers. Hiring a third-party monitoring service could be the answer.
Brands are investing in YouTube, but they’re doing too little and creating the wrong content. A report from Pixability shows how they can improve.
Great content will attract views on YouTube, but getting those viewers to return to a channel and subscribe requires effective planning.
Learn from global brands that are highly successful on YouTube: Here are seven best practices your company should absolutely be following.
The Digitas NewFront offered lessons on staying relevant and reaching an engaged audience with online video.
How do online video advertisers plan their campaigns? With gross rating points, just like TV ad buyers do. But iGRPs have some important differences.