Great content will attract views on YouTube, but getting those viewers to return to a channel and subscribe requires effective planning.
Learn from global brands that are highly successful on YouTube: Here are seven best practices your company should absolutely be following.
The Digitas NewFront offered lessons on staying relevant and reaching an engaged audience with online video.
How do online video advertisers plan their campaigns? With gross rating points, just like TV ad buyers do. But iGRPs have some important differences.
Brands need to ensure they’re advertising on safe sites. Publishers need to make advertisers feel secure. Here’s how to accomplish both goals.
Pinterest has quickly become a hot social network and an ideal place for brands to spotlight videos. Learn what Pinterest is and how to use it effectively.
People following brands on social media are likely to watch videos posted by those brands.