brands

OTT Advertising: How Brands Can Reach Consumers Where They Live

Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.

DMEXCO ’17: 3 Ways Brands Can Embrace Instagram Stories

Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform freedom.

It’s a Branded Video Bonanza: Facebook Gets Video Mid-Rolls

It’s a win-win-win: With mid-rolls on Facebook, publishers will upload more premium content, advertisers will gain a new targeted video outlet, and Facebook will make a ton of money.

Young Adults More Likely to Make a Purchase After Viewing a Video

Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.

DMEXCO: VR Is the Future, as Facebook Pivots to Mobile and Video

Smart brands are early adopters for new social and video platforms, Facebook says. Think mobile and video now, and virtual reality for the near future.

Create a Video Site for Free—Yes, Free—With JW Showcase

No skills required and no money down: JW Player’s new offering lets anyone create video sites or video-heavy sections for their existing sites.

50% of Publishers Have Run a Facebook Video Ad, 31% Used YouTube

Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.