brands

DMEXCO: VR Is the Future, as Facebook Pivots to Mobile and Video

Smart brands are early adopters for new social and video platforms, Facebook says. Think mobile and video now, and virtual reality for the near future.

Create a Video Site for Free—Yes, Free—With JW Showcase

No skills required and no money down: JW Player’s new offering lets anyone create video sites or video-heavy sections for their existing sites.

50% of Publishers Have Run a Facebook Video Ad, 31% Used YouTube

Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.

VR and Brands: Be Willing to Experiment, Willing to Fail

This is a new area, but brands are lining up to create virtual reality experiences. What works and what doesn’t? The rules are still being created.

Why Brands Should Publish Video on Twitter: A VidCon Conversation

Twitter video provides social interactions that YouTube can’t match. And thanks to several improvements to the viewing experience, viewing numbers are exploding.

Monthly Ranking Shows Video Creators Succeeding Cross-Platform

Partner with a winner: Tubular Labs creates rankings of online video creators that can deliver stellar hits on every video social network.

Activia Crowned as the Most-Shared Online Video Brand of 2014

Shakira and Activia partnered on a World Cup ad that became not only the most-shared ad of the year, but also the most-shared ad of all time.