Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.
Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform freedom.
It’s a win-win-win: With mid-rolls on Facebook, publishers will upload more premium content, advertisers will gain a new targeted video outlet, and Facebook will make a ton of money.
Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.
Smart brands are early adopters for new social and video platforms, Facebook says. Think mobile and video now, and virtual reality for the near future.
No skills required and no money down: JW Player’s new offering lets anyone create video sites or video-heavy sections for their existing sites.
Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.