branding

CES 2017: Brands Need to Approach VR for the Right Reasons

Yes, VR is a hot and growing area. No, not every brand needs to be on it. Reps from CAA and Samsung explain what makes a great brand partnership

NY Media Festival Looks at the State of Advertising and Marketing

Big data is only the start: Someone has to sift through those numbers and find something useful. That takes time that could be spent producing quality content.

The Top 10 CES Brand Videos: Drones, Gaming, and Big OLED TVs

What does it take to break through the clutter of the county’s biggest tech conference? A little help from a popular tech influencer can go a long way.

Fashion Faux Pas: Opportunities Fashion Brands Miss on YouTube

Looking good on YouTube takes different skills than looking good on the runway. Here’s what the fashion world doesn’t know about YouTube.

‘First Kiss’ Is the Most Viewed Online Video Campaign of 2014

A simple black and white video that showed 10 couples kissing for the first time was 2014’s top online video campaign.

YouTube Brand Marketing Strategies: Learn Habits that Drive Hits

Dive into the YouTube workflows for the Wall Street Journal, Amerifirst Home Mortgage, Wheelock College, and Ceilume Ceiling Tiles to learn how they get results with online video.

5 Steps to Creating Corporate Online Video Like the Pros Do

The difference between amateur online marketing videos and more professional efforts comes down to five golden rules, one video production company says.