branding

User-Generated Content: The Next Front for Online Video Ads

What are advertisers so afraid of when it comes to user-generated videos? If viewers prefer them, why don’t advertisers?

SXSW Report: AMD Uses Guerilla Marketing to Mobilize Fans

How one computer company used thought leaders and multimedia assets to spread its message in an emerging market.

Digitas NewFront 2012 to Feature Kristin Chenoweth, Andy Cohen

With the theme of ‘Big Content,’ this year’s conference will look at how long-from online video is invading prime time.

YouTube: The Care and Feeding of a Brand Channel

Don’t fear your company’s YouTube channel! While maintaining it might seem challenging, you don’t need to do it alone.

Vzaar Debuts Video Framing Tools, Branding Support

The OVP’s Brand Overlay tool has more creative uses that just adding a brand to an online video.