Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.
Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.
While branded video advertising is the future of online video sales, things haven’t changed much since the first sponsored television soap opera.
What does a company do after it creates one of the viral video world’s biggest hits? If you’re Dollar Shave Club, you take your next campaign to TV.
Electronics companies came out on top this quarter. Learn which branded video campaign drew 49 million views in one quarter alone.
Do you want to entertain your viewers or do you want to educate them? Branded video can do either (but only one type will get your agency a Cannes Lion).
Just a few years ago, every brand could take the same approach to attracting views on YouTube. Now, each industry needs to tailor its methods.