branded

Dollar Shave Club: The Online Viral Video Success Steps to TV

What does a company do after it creates one of the viral video world’s biggest hits? If you’re Dollar Shave Club, you take your next campaign to TV.

Branded Video Views Grow 73% in a Year: Visible Measures Report

Electronics companies came out on top this quarter. Learn which branded video campaign drew 49 million views in one quarter alone.

Havas Worldwide Explains the Basics of Branded Video

Do you want to entertain your viewers or do you want to educate them? Branded video can do either (but only one type will get your agency a Cannes Lion).

One-Size-Fits-All Doesn’t Work for Brand Strategies on YouTube

Just a few years ago, every brand could take the same approach to attracting views on YouTube. Now, each industry needs to tailor its methods.

What Works Now: 6 Fresh and Effective Approaches to Branded Video

Need some inspiration? Get your viewers to watch to completion and share what they’ve seen by using one of these ideas for your next branded online video.

Done to Death: Avoid These 5 Tired Ideas in Your Branded Videos

Flash mobs, stunts, animated explainer videos — they’re all over! Don’t let your online video branding campaign use any of these once great, now clichéd ideas.

What Agencies Wish Their Clients Understood About Branded Video

Advertising with online video is different than creating TV spots. What works on TV probably won’t work online, and sometimes brands need to be daring to get attention.