BuzzFeed’s Video Lead Explains How to Build a Creative Workplace

There’s one publisher doing everything right when it comes to attracting viewers and harnessing talent. Here are a few things BuzzFeed has learned as it’s grown.

For Cross-Screen Advertising, Get All Screens Working Together

In this interview, AOL talks about creating a multi-screen video advertising strategy, and the kinds of creative assets that work best on each device.

Branded OTT Apps: Go it Alone or Partner With an Expert?

It’s an app-crazy world, but that doesn’t mean every brand will succeed with an over-the-top video app. Discoverability is a challenge, so be prepared to invest heavily in promotion.

AOL Provides First Stats on Branded Video Growth and Challenges

Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.

AOL Launches Partner Studio to Create Ad Campaigns With Brands

Joining the list of popular sites with in-house creative agencies, AOL announces Partner Studio. Georgia-Pacific signs up for an eight-month cross-property campaign.

Gawker and Microsoft Look at the Future of Branded Video

While branded video advertising is the future of online video sales, things haven’t changed much since the first sponsored television soap opera.

Dollar Shave Club: The Online Viral Video Success Steps to TV

What does a company do after it creates one of the viral video world’s biggest hits? If you’re Dollar Shave Club, you take your next campaign to TV.