What does a company do after it creates one of the viral video world’s biggest hits? If you’re Dollar Shave Club, you take your next campaign to TV.
Electronics companies came out on top this quarter. Learn which branded video campaign drew 49 million views in one quarter alone.
Do you want to entertain your viewers or do you want to educate them? Branded video can do either (but only one type will get your agency a Cannes Lion).
Just a few years ago, every brand could take the same approach to attracting views on YouTube. Now, each industry needs to tailor its methods.
Need some inspiration? Get your viewers to watch to completion and share what they’ve seen by using one of these ideas for your next branded online video.
Flash mobs, stunts, animated explainer videos — they’re all over! Don’t let your online video branding campaign use any of these once great, now clichéd ideas.
Advertising with online video is different than creating TV spots. What works on TV probably won’t work online, and sometimes brands need to be daring to get attention.