Forget pre-rolls; engaging with customers online means creating entertaining videos people want to watch. A new report details branded video’s success.
Why buy a commercial when you can buy a whole program? Branded videos sidestep the networks and let brands shape entertainment content.
Video creators and major brands can work together if there’s mutual trust and room for viewer voices.
With the theme of ‘Big Content,’ this year’s conference will look at how long-from online video is invading prime time.
Informational or lifestyle videos can convey your company’s ideals without sounding like commercials.