branded video

Branded Content: Finding a Balance Between Art and Commerce

When Lincoln decided to relaunch its brand and focus on young adults, its agency created short compelling videos that barely showed the car.

3 Expert Tips for Succeeding in Branded Online Video

To attract customers in the online video age, brands need to create videos people choose to watch. Here’s a roadmap to results from a video marketing veteran.

Even Cable TV Benefits From Creating Online Video, Says Starz

Meet ‘Llama Cop,’ one of Starz Entertainment’s original series created for YouTube. Making YouTube videos is a smart move for pay TV channels, and here’s why.

Understanding the New Rules of Branded Videos

Online videos need to appeal to viewers enough that they’ll share them with friends. But how do marketers get the right videos in front of the right audience?

Branded Video Is Taking Over, Says Visible Measures Report

Forget pre-rolls; engaging with customers online means creating entertaining videos people want to watch. A new report details branded video’s success.

How Brands Can Ride the Online Video Wave

Why buy a commercial when you can buy a whole program? Branded videos sidestep the networks and let brands shape entertainment content.

Felicia Day Offers 6 Tips on Creating Videos with Brands

Video creators and major brands can work together if there’s mutual trust and room for viewer voices.