When Lincoln decided to relaunch its brand and focus on young adults, its agency created short compelling videos that barely showed the car.
To attract customers in the online video age, brands need to create videos people choose to watch. Here’s a roadmap to results from a video marketing veteran.
Meet ‘Llama Cop,’ one of Starz Entertainment’s original series created for YouTube. Making YouTube videos is a smart move for pay TV channels, and here’s why.
Online videos need to appeal to viewers enough that they’ll share them with friends. But how do marketers get the right videos in front of the right audience?
Forget pre-rolls; engaging with customers online means creating entertaining videos people want to watch. A new report details branded video’s success.
Why buy a commercial when you can buy a whole program? Branded videos sidestep the networks and let brands shape entertainment content.
Video creators and major brands can work together if there’s mutual trust and room for viewer voices.