While the beginnings of influencer marketing were about popularity and spreading the word, influencer marketing 2.0 goes deeper.
They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.
People tap through so quickly that getting attention Instagram Stories is a challenge but it can be done. Here are 5 best practices.
Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.
Brands now have the opportunity to restore trust with consumers by being open about their data use. It’s one of the lessons of GDPR.
GDPR puts pressure on brands to get affirmative consent before using consumer data, but do poor data practices drive people to avoid online ads?
Streaming video views are up, but publishers and advertisers are still searching for the best way to monetize them. That’s led to a healthy video ad evolution, reports Ooyala.