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Welcome to Influencer Marketing 2.0: Notes from VidCon 2018

While the beginnings of influencer marketing were about popularity and spreading the word, influencer marketing 2.0 goes deeper.

Video Influencers Get 84% of YouTube Views, 56% of Facebook Views

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.

Instagram Stories: 5 Tips From Facebook on How Brands Can Succeed

People tap through so quickly that getting attention Instagram Stories is a challenge but it can be done. Here are 5 best practices.

Broadcast Viewability at 73%, Other Areas Lag Far Behind

Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.

Lessons of GDPR: Transparency Is Critical for Consumers

Brands now have the opportunity to restore trust with consumers by being open about their data use. It’s one of the lessons of GDPR.

The Data Protection Dilemma: How Can Brands Stay Safe?

GDPR puts pressure on brands to get affirmative consent before using consumer data, but do poor data practices drive people to avoid online ads?

Video Ad Evolution: 6-Seconds, 1st Party Data, Branded Content

Streaming video views are up, but publishers and advertisers are still searching for the best way to monetize them. That’s led to a healthy video ad evolution, reports Ooyala.