The Wibbitz platform creates videos in minutes, not hours or days, and it now offers a wider font selection, templates, and more.
Don’t be put off by angry comments, says Phillip Picardi. “The commenters are just a little bit louder because they’re a little bit crazier.”
Rather than marketing only to young adults, focus on transformists: values-driven, socially-minded, adventurous consumers of any age.
Today’s viewers don’t want another slick sales pitch or celebrity endorsement. They want products they feel good about buying. Storytelling lets brands connect in a meaningful way.
An online advertising veteran sees brand-safe video as the future, as Digital Remedy buys CrowdHere and gains a pipeline to thousands of creative pros.
Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.
It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.