As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.
A few simple improvements can spruce up any Instagram channel, creating a brand-enhancing space where viewers can be entertained and inspired.
A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.
While it’s premature to count the popular social video network out, Snapchat needs to make drastic changes to win back brand marketers. Luckily, it’s listening.
There’s a place for straight product pitches and there’s a place for journalistic videos that explore important issues while highlighting stories of real consumers.
Many shoppers welcome product and brand suggestions from video influencers, as they’re interested in exploring new products and sharing what they learn.
Second-party data can be a useful tool for broadening reach, determining strong prospects, or making some extra revenue. Here’s how brands and publishers can create a second-party data strategy.