brand

Facebook Helps Brands Succeed With Autoplay Video and No Audio

Creating buzz on the internet’s biggest social network is a must for many brand video campaigns, but Facebook comes with its own set of best practices.

3 Digital and Media Predictions for 2016: Anticipate the Shifts

Online video is changing as viewers watch on new devices and take control of their viewing. Meeting them with repurposed TV spots will only waste your brand’s budget.

The Top 10 CES Brand Videos: Drones, Gaming, and Big OLED TVs

What does it take to break through the clutter of the county’s biggest tech conference? A little help from a popular tech influencer can go a long way.

IAB Releases 2016 NewFront Schedule; Playboy Now on the List

Reader’s Digest, Mashable, Hearst, WebMD and—yes—Playboy will make their newfront debuts in May, hoping to win over fickle media buyers.

5 Tips For Creating an Engaging YouTube Channel Trailer

Every YouTube channel has a place for a channel trailer, and what you put there says a lot about your brand identity. Use the space creatively to attract new viewers and customers. Here are five proven strategies.

Blocking Bots Increases Video Ad Engagement By 22%, Finds Study

Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.

Al Roker: Find the Right Platform for Your Brand’s Message

When it comes to understanding shoppers and making connections through online video advertising, this weatherman knows which way the wind blows.