brand

45% of Brands Will Spend More on Influencer Marketing in 2017

Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.

Advertisers, It’s Time to Plan Your Super Bowl Strategy

Get in the game before the game passes you by. Visible Measures has created a playbook showing how even small brands can benefit from Super Bowl fever.

Get to Know Generation Z: They Like Humor and Hate Auto-Play

Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.

38% of Shoppers Say High Cost Is a Barrier to Virtual Reality

While cost is a factor and few consumers have a VR device, YuMe says the time is right for brands to jump in and get a first-mover advantage.

CES 2017: Brands Need to Approach VR for the Right Reasons

Yes, VR is a hot and growing area. No, not every brand needs to be on it. Reps from CAA and Samsung explain what makes a great brand partnership

Snapchat’s 3-Second Problem: Lots of Ads, Not Much Viewing

Brands are spending big money on the hot social network, but are they getting anything for it? Viewer flip past video ads in under three seconds, making it hard to build a connection.

Online Video + TV Advertising = Ad Dream Team, Says Videology

Today’s viewers aren’t watching only online shows or only broadcast shows, so why limit ad campaigns to one or the other? A report shows the effectiveness of going cross-screen.