As newfront season begins in New York City, the IAB released survey results showing a 114 percent increase in ad spending on original digital video
Fed up with the lack of diversity in mainstream video, brands are reaching out with their own content. But making a connection requires serving up authenticity.
Facebook is making a tremendous push into online video, and it’s time for brands to jump in. Here are five ways to use Facebook’s unique features to drive an audience and get people talking.
For $12, a team of SEO experts promises to teach video marketers everything they need to know about attracting viewers on YouTube and making money.
We’re all guilty of using the words marketing and advertising interchangeably, but they mean different things. Learn how the experts define both, and how they put video marketing and video advertising to use in brand campaigns.
This low-cost app lets brands create high-resolution multi-camera videos without even a desktop computer, then share them with fans in minutes. Learn why CinaMaker is a must-download.
YuMe looked at the value of various length ad sports in real-world campaigns, finding that short video ads have a purpose but aren’t right for every audience.