brand

Incremental Video Measurements for Brands Coming Soon: ComScore

Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.

56% of Consumers Say Companies With Websites Should Have Video

Animoto’s study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.

Facebook Vs. YouTube: Which Platform Rules for Video Marketing?

It turns out that the two sites promote video in different ways. Visible Measures explains why marketers need to use both to launch a successful campaign.

15 Is the New 30: Online Ads Are Getting Shorter, Says Report

According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.

Let Go, Give Up Control: How Brands Should Work With Influencers

Forget the 30-second pre-roll. To reach young consumers, find YouTube influencers with shared values and let them tell their own stories.

Trio Hopes to Be the Next Big Thing for Video Marketing Mashups

A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.

How to Use Voice Actors to Bring Humor to Marketing Videos

Creating a funny voiceover doesn’t always mean using a funny voice. Give viewers the unexpected to get bigger laughs.