brand

Engagement: For Video Marketers, it’s More Than Just a Metric

What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.

Interactivity Is Key to Longer Video Engagement, Says Rapt Media

When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.

Teads to MRC: 2-Second Viewability Isn’t Enough to Build Brands!

The longer viewers spend with a video ad, the more receptive they are to both the brand and the ad’s message.

Why Brands Should Avoid Live-Streaming Video Content, For Now

Live streams use a lot of resources, but deliver little in return. Don’t give into the hype about live video—ask what live streaming really accomplishes for your brand.

3 Ways Brands Can Improve Periscope and Meerkat Broadcasts

Engaging with fans in real-time via video has never been easier. Use these three small improvements to add a touch of professionalism to any smartphone shoot.

Facebook Offers Brands 3 Tips on Marketing with Mobile Video

Video is exploding in popularity on mobile devices, but the rules are different than with desktop viewing. Here are the essential tips that Facebook tells its own clients.

Mekanism Buys Epic Signal, a Start-up that Builds Video Channels

Epic Signal’s client roster includes Pepsi, Anheuser-Busch, and Chevy. Its new parent company will help it with resource and hiring support.