In concise and tested best practices, VidPow’s CEO told the VidCon audience how to get the most out of their online video efforts.
Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.
Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.
Who are today’s youngest consumers watching? Gen Z doesn’t idolize the same old stars. Consider this list an ideal introduction to the most influential online celebs.
Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.
As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.
What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.