IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.
Creating effective mobile video ads isn’t a hassle with Facebook’s latest service, which lets even brands with no videos get in the game.
Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
While the beginnings of influencer marketing were about popularity and spreading the word, influencer marketing 2.0 goes deeper.
They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.
People tap through so quickly that getting attention Instagram Stories is a challenge but it can be done. Here are 5 best practices.
Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.