brand

For Cross-Screen Advertising, Get All Screens Working Together

In this interview, AOL talks about creating a multi-screen video advertising strategy, and the kinds of creative assets that work best on each device.

Brand Tips for Working With Influencers: Don’t Be a Buzzkill

We sat down with a vice president at Studio71 to learn how brands can get the best results when working with YouTube superstars. It might be hard, but join the party and learn to give up control.

How to Use Trending Topics and Events to Inspire Online Videos

Add a dash of creativity to your brand’s online videos and attract more views by playing off trending topics that are getting plenty of buzz.

When it Comes to Branded Online Video, Authenticity Is the Key

A Streaming Media East panel of experts looks at branded video and finds that the old lessons still apply: Content needs to feel authentic before viewers can embrace it.

NewFronts Play Large Role in Video Ad Spend Budgets, Finds Survey

As newfront season begins in New York City, the IAB released survey results showing a 114 percent increase in ad spending on original digital video

To Reach Multicultural Audiences, Brands Go the DIY Route

Fed up with the lack of diversity in mainstream video, brands are reaching out with their own content. But making a connection requires serving up authenticity.

5 Expert Ways Marketing Pros Can Leverage Facebook Video

Facebook is making a tremendous push into online video, and it’s time for brands to jump in. Here are five ways to use Facebook’s unique features to drive an audience and get people talking.