brand

Let Go, Give Up Control: How Brands Should Work With Influencers

Forget the 30-second pre-roll. To reach young consumers, find YouTube influencers with shared values and let them tell their own stories.

Trio Hopes to Be the Next Big Thing for Video Marketing Mashups

A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.

How to Use Voice Actors to Bring Humor to Marketing Videos

Creating a funny voiceover doesn’t always mean using a funny voice. Give viewers the unexpected to get bigger laughs.

SXSW ’15: The Pros and Cons of Marketing With YouTube Influencers

YouTube celebrities are hot with young viewers, but brands are souring on working directly with young creators who don’t understand the approval process.

Branded Content: Finding a Balance Between Art and Commerce

When Lincoln decided to relaunch its brand and focus on young adults, its agency created short compelling videos that barely showed the car.

4 Expectations of Digital Customers That Brands Shouldn’t Ignore

Today’s online customers automatically expect brands to behave in certain ways. Don’t get left behind; learn the strategies that improve services and experiences.

How to Create a Brand Video Strategy That Goes Beyond YouTube

Creating a successful online video brand marketing campaign means relying on instinct, trying new things, and being clear about objectives.