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IGTV: A Guide to Brand Video Success for Publishers and Agencies

IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.

No Videos? No Problem: Facebook Turns Still Images into Video Ads

Creating effective mobile video ads isn’t a hassle with Facebook’s latest service, which lets even brands with no videos get in the game.

Programmatic Buying Used by 75% of All Brands, Says MediaRadar

Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.

Welcome to Influencer Marketing 2.0: Notes from VidCon 2018

While the beginnings of influencer marketing were about popularity and spreading the word, influencer marketing 2.0 goes deeper.

Video Influencers Get 84% of YouTube Views, 56% of Facebook Views

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.

Instagram Stories: 5 Tips From Facebook on How Brands Can Succeed

People tap through so quickly that getting attention Instagram Stories is a challenge but it can be done. Here are 5 best practices.

Broadcast Viewability at 73%, Other Areas Lag Far Behind

Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.