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Instagram Influencer Marketing Exploded in 2017, Doubling in Size

Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.

SuperAwesome Steps In to Guarantee Kid Safety to YouTube

If YouTube can’t bring order to its own community, maybe another group can. SuperAwesome unveils a certification that protects creators and brands.

Live Video Most Often Used to Deepen Interaction With Viewers

While on-demand videos are great for building awareness, demonstrating a feature, or solving common problems, live video is best for creating a bond with consumers.

Facebook Algorithm Changes Are Hurting Publishers; Here’s Proof

It turns out Facebook didn’t just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.

Backlash: YouTube Faces Partner Rage Over Monetization Changes

YouTube became a giant off the work of viral video creators, but its new monetization changes cut that group off and risk a creator backlash.

How Genius Created Brand-Sponsored Live Video Events for Fans

Music site Genius pleased fans and brands alike with a series of interviews with rap legends. Here’s how it created buzz-worthy events that brands wanted to be part of.

Augmented Reality Is the Future of Video Marketing—Here’s Why

AR experiences are customizable and highly sharable. Find out why marketers are more bullish on augmented reality than virtual reality, and learn how to get started.