brand

Wibbitz Video-Creation Platform Now Available to Brands

The Wibbitz platform creates videos in minutes, not hours or days, and it now offers a wider font selection, templates, and more.

Phillip Picardi and Teen Vogue Lead the Way on Brand Fearlessness

Don’t be put off by angry comments, says Phillip Picardi. “The commenters are just a little bit louder because they’re a little bit crazier.”

Transformists Are the Goal, Says Digitas; Look Beyond Millennials

Rather than marketing only to young adults, focus on transformists: values-driven, socially-minded, adventurous consumers of any age.

Why Brands Should Focus on Storytelling With Online Video

Today’s viewers don’t want another slick sales pitch or celebrity endorsement. They want products they feel good about buying. Storytelling lets brands connect in a meaningful way.

Digital Remedy Acquires CrowdHere, a Curated Video Collective

An online advertising veteran sees brand-safe video as the future, as Digital Remedy buys CrowdHere and gains a pipeline to thousands of creative pros.

Facebook Prime Time Is Anytime, Says the Social Network

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

360° Video Ads Boost Purchase Intent on Mobile and Desktop

It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.