brand

7 Fundamentals to Help Brands Maximize Selling With Video

In concise and tested best practices, VidPow’s CEO told the VidCon audience how to get the most out of their online video efforts.

YouTube Creates a Playbook for Creative Advertising

Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.

Only 112 Publishers Offered Vertical Video Ads in Q1: MediaRadar

Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.

Gen Z Brands Take Notice: The New Fame List Has Arrived

Who are today’s youngest consumers watching? Gen Z doesn’t idolize the same old stars. Consider this list an ideal introduction to the most influential online celebs.

Tubular Labs Wants to Help Brands Make a Deal in Sponsored Video

Take a deep dive into sponsored video data: A comprehensive database of sponsored video metrics helps both brands and branded content producers.

40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel

As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.

Consumers Watch Most Brand Video on Facebook, Instagram, Snapchat

What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.