brand

How to Create a Brand Video Strategy That Goes Beyond YouTube

Creating a successful online video brand marketing campaign means relying on instinct, trying new things, and being clear about objectives.

Brands Beware: YouTube Is Cracking Down on Sponsored Videos

Working directly with YouTube creators on sponsored videos is a no-no, says YouTube, which now wants a chunk of that ad revenue for itself.

Looking to Build an Audience on YouTube? Be Authentic Is Rule #1

If viewers believe in the honesty and integrity of what you’re trying to communicate, they’ll be more receptive. Don’t try to fool a YouTuber.

Learn the Hero, Hub, Hygiene Strategy to Build YouTube Channels

Drive organic growth on YouTube brand channels by learning this three-part approach. YouTube marketing expert Brendan Gahan explains what it means and shows how Lego is using it fuel a passionate fan base.

What BMW and Ford Understand About Online Video

When creating videos and building community on YouTube, learn the power of the “Hero, Hub, Hygiene” strategy.

4 Steps to Creating a Better Brand Video Experience on YouTube

Gaining subscribers and hits on YouTube starts with mastering these four steps, YouTube marketing expert Brendan Gahan explains.

5 Reasons to Invest in Online Video for the Holidays, From Zefr

With Black Friday only two weeks away, is there still time for your brand to benefit from online video marketing? Absolutely, but use these points as your guide.