brand

5 Tips for Instagram Video Success: Build a Brand in 15 Seconds

Instagram Video is an ideal way to humanize a brand and connect with customers, plus there’s almost no barrier to entry. Discover what Starbucks, Taco Bell, H&M, and more already know.

2 Best Practices for Branded Video Success

What works on television probably isn’t going to work online. To reach the online viewer, brands need to create videos of varying lengths that people want to share.

How Do Shoppers Use Online Videos? Invodo Crunches the Numbers

A new report shows that online shoppers watch videos when available, appreciate the information those videos provide, and rate them highly.

Veenome Tames the Wild West of YouTube, Assures Brand Safety

Brands want to advertise to YouTube’s young demographic, but don’t want their ads on untrusted sites. Veenome’s quality rating may hold the answer.

Fast Company Looks at Brand-Building With YouTube’s Biggest Names

YouTube’s stars have polished their brands and grown their audiences, and now they’re ready to make some money with corporate sponsorships.

Consumers Crave Videos, But Brands Aren’t Creating Them: Report

There’s a giant missed opportunity here, says Levels Beyond. Online videos aren’t a priority for brands, even though viewers love to watch and share them.

One-Size-Fits-All Doesn’t Work for Brand Strategies on YouTube

Just a few years ago, every brand could take the same approach to attracting views on YouTube. Now, each industry needs to tailor its methods.