Every YouTube channel has a place for a channel trailer, and what you put there says a lot about your brand identity. Use the space creatively to attract new viewers and customers. Here are five proven strategies.
Videology and White Ops devised a study that removed non-human bot traffic and studied video engagement. When bots are removed, engagement rates shoot up.
When it comes to understanding shoppers and making connections through online video advertising, this weatherman knows which way the wind blows.
While it can be tough advice to take, brands get better results with YouTube stars when they stay hands-off and let the talent take the lead.
There are now four times as many ad-supported channels on YouTube as there were a year ago. While that should be a bonanza for brand marketers, few of them attract significant views.
A survey commissioned by BuzzMyVideos finds that U.K. consumers watch a lot of online beauty videos, and those videos often lead to purchases.
Short-term versus long-term; quick awareness versus full portfolio lift: Both Facebook and YouTube have something to offer video marketers, but Visible Measures says one is clearly superior.