Pinterest’s Promoted Videos offering puts brand-sponsored on-demand videos in front of motivated shoppers. Early testing shows it’s a hit.
Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.
Creating a successful video marketing strategy requires the right tools. In this video, a Vimeo vice president explains why simply creating lots of content isn’t the answer.
Before beginning a brand video campaign, determine what type of campaign you’re running. Answering these five questions will start the process.
Succeeding on one platform isn’t enough anymore. Brands and video creators need to reach a wider audience on multiple platforms.
Why settle for static video stock libraries when you can have something tailor-made for your brand’s needs? Glymt connects brands with a global community of video stock creators.
Integrating brand messages, products, and directives is a creative challenge for storytellers, but storytellers love a challenge. The founders of Canvas Media Studios talk about a successful brand integration they completed for their show Vanity.