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Beauty Videos Skyrocket, and Brands Race to Catch Their Audience

Thanks to Pixability’s 2014 beauty video report, beauty brands increased their investment in YouTube advertising. But the 2015 report is out and there’s more work to be done.

Vimeo Finally Offers Subscriptions; Big Brand Content Coming Soon

Video creators looking to make money from their work now have another tool, as Vimeo allows subscriptions. But this is only phase 1 of the effort.

YouTube Adds Click-to-Purchase Shopping Links to TrueView Ads

Consumers go to YouTube to research products, but search engines when they’re ready to buy. A new offering from YouTube aims to change that.

Incremental Video Measurements for Brands Coming Soon: ComScore

Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.

56% of Consumers Say Companies With Websites Should Have Video

Animoto’s study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.

Facebook Vs. YouTube: Which Platform Rules for Video Marketing?

It turns out that the two sites promote video in different ways. Visible Measures explains why marketers need to use both to launch a successful campaign.

15 Is the New 30: Online Ads Are Getting Shorter, Says Report

According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.