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Multi-Millionaire Prima Donnas: Working With Influencers at Scale

It’s an advanced juggling act for brave and fearless marketers, but the results are worth it. Execute a campaign with a thousand influencers and gain 100 million views virtually overnight.

5 Ways Marketers Can Best Leverage Live Online Video: VidCon

It’s a scary world, but live video is a great way to connect with fans. Do live video the right way by following these expert suggestions.

YouTube Launches Brand Certification Program at VidCon and Cannes

Agencies can get up to speed on influencer marketing and creating effective video content from the online video leader, itself.

Wistia Introduces Vulcan, a More Social Online Video Player

Customers will stream long and prosper with Vulcan, a modern, responsive, and lightweight video player. Here are a few ways it keeps viewers happy.

On YouTube, Young Men Watch Mars and Young Women Watch Venus

Young men watch a whole lot of gaming videos and young women watch just as much beauty and style. Brands need to know where their target demos are, OpenSlate says.

Twitter Tells Brands to ‘Sweat Their Assets’ and Repurpose Video

Videos views on Twitter have seen 220x growth in the past year. Twitter says brands win when they repurpose existing video content on the platform. Also, here are three ways to create “stopping power” with Twitter videos.

For Cross-Screen Advertising, Get All Screens Working Together

In this interview, AOL talks about creating a multi-screen video advertising strategy, and the kinds of creative assets that work best on each device.