Forget the 30-second pre-roll. To reach young consumers, find YouTube influencers with shared values and let them tell their own stories.
A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.
Creating a funny voiceover doesn’t always mean using a funny voice. Give viewers the unexpected to get bigger laughs.
YouTube celebrities are hot with young viewers, but brands are souring on working directly with young creators who don’t understand the approval process.
When Lincoln decided to relaunch its brand and focus on young adults, its agency created short compelling videos that barely showed the car.
Today’s online customers automatically expect brands to behave in certain ways. Don’t get left behind; learn the strategies that improve services and experiences.
Creating a successful online video brand marketing campaign means relying on instinct, trying new things, and being clear about objectives.