Brands are spending big money on the hot social network, but are they getting anything for it? Viewer flip past video ads in under three seconds, making it hard to build a connection.
Today’s viewers aren’t watching only online shows or only broadcast shows, so why limit ad campaigns to one or the other? A report shows the effectiveness of going cross-screen.
Facebook Live might be the current hot video platform for brands, but that doesn’t mean you’re guaranteed an audience. Here’s how to attract a devoted following.
VR is a hot area for brands, but why keep the experience locked up behind an app? Lexus and The Washington Post debuted easy access VR video.
FameBit was a superstar startup at only three-years-old, creating a self-service influencer market for brands. Now Google has bought the company for an undisclosed amount.
Your brand can benefit from creating live video events, but they need to be the right events streamed over the right platforms to targeted viewers. Here are five important topics to consider.
It’s not just hype: Programmatic will see dramatic double-digit growth this year across video, display, and mobile, finds an eMarketer forecast.