brand

NewFronts Play Large Role in Video Ad Spend Budgets, Finds Survey

As newfront season begins in New York City, the IAB released survey results showing a 114 percent increase in ad spending on original digital video

To Reach Multicultural Audiences, Brands Go the DIY Route

Fed up with the lack of diversity in mainstream video, brands are reaching out with their own content. But making a connection requires serving up authenticity.

5 Expert Ways Marketing Pros Can Leverage Facebook Video

Facebook is making a tremendous push into online video, and it’s time for brands to jump in. Here are five ways to use Facebook’s unique features to drive an audience and get people talking.

Online Video SEO Course Aims to Help Brands Crush YouTube

For $12, a team of SEO experts promises to teach video marketers everything they need to know about attracting viewers on YouTube and making money.

What’s the Difference Between Video Marketing and Advertising?

We’re all guilty of using the words marketing and advertising interchangeably, but they mean different things. Learn how the experts define both, and how they put video marketing and video advertising to use in brand campaigns.

CinaMaker Debuts at SXSW, Brings Muticam Production to Phones

This low-cost app lets brands create high-resolution multi-camera videos without even a desktop computer, then share them with fans in minutes. Learn why CinaMaker is a must-download.

Get to the Point: 5 Places Where Short Video Ads Perform Best

YuMe looked at the value of various length ad sports in real-world campaigns, finding that short video ads have a purpose but aren’t right for every audience.