brand safety

MRC Takes on Brand Safety With Draft of Proposed Guidelines

Can brand safety be ensured with measurements and calculations? The MRC introduces ‘adjacency’ to keep ads a safe distance from potentially harmful content.

Is That Video Really Brand-Safe? A Study Tests Top Creators

After YouTube suffered multiple brand safety complaints in the past year, every top creator must be 100 percent brand-safe now, right? Not even close.

Pixability Promises YouTube Safety, ComScore Measures OTT Views

Conquering problems of brand safety and online reach, Pixability offers a two-tiered solution and ComScore counts gamers.

Google Preferred Adds 10,000 Human Moderators to Vet YouTube Vids

One more crisis for YouTube means more moderation for videos in its Google Preferred tier. As before, look for YouTube to turn a crisis into a buying opportunity.

Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.

Walled Gardens Will Grow in 2018, Predicts Kantar Millward Brown

Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.

YouTube Faces Advertiser Pullout From New Brand Safety Concerns

Another scandal, another advertiser pullout. Will video brand advertisers give YouTube a third chance? Is the site simply too powerful to ignore?