Conquering problems of brand safety and online reach, Pixability offers a two-tiered solution and ComScore counts gamers.
One more crisis for YouTube means more moderation for videos in its Google Preferred tier. As before, look for YouTube to turn a crisis into a buying opportunity.
The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.
Another scandal, another advertiser pullout. Will video brand advertisers give YouTube a third chance? Is the site simply too powerful to ignore?
There were a lot of bad actors giving CMOs brand safety nightmares this year. Thanks to a lack of transparency and rampant fraud, 50 percent want to bring ad buying in-house.
YouTube is the undeniable leading video destination, but Amazon sees a weakness. By offering brand safety and detailed shopping metrics, it hopes to lure advertisers away.