brand-safe

Fullscreen Shield Offers Two-Stage Brand Safety Protection

No machine check by itself is going to flag every video with unsafe content. That’s why Fullscreen Shield adds a manual review.

Welcome to the New Living Room: 57% of Video Ads Now Play on TVs

The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.

Amazon Joins the Ad-Supported Video Trend? That’s the Rumor

Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.

Is That Video Really Brand-Safe? A Study Tests Top Creators

After YouTube suffered multiple brand safety complaints in the past year, every top creator must be 100 percent brand-safe now, right? Not even close.

10,000 Mods: YouTube Tries Even Harder to Satisfy Advertisers

But can it do it? 2017 has been one crisis after another for the net’s largest video destination. Will an army of mods do the trick?

In a World of Online Video Ad Uncertainty, Roku Offers Guarantees

The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.