brand-safe

Is That Video Really Brand-Safe? A Study Tests Top Creators

After YouTube suffered multiple brand safety complaints in the past year, every top creator must be 100 percent brand-safe now, right? Not even close.

10,000 Mods: YouTube Tries Even Harder to Satisfy Advertisers

But can it do it? 2017 has been one crisis after another for the net’s largest video destination. Will an army of mods do the trick?

In a World of Online Video Ad Uncertainty, Roku Offers Guarantees

The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.