Black Friday

Creating a Holiday Video Strategy: The MatPat Interview, Part 2

The holiday time is the right time to attract shoppers with online video. Don’t worry if you’re just getting started: Here’s how to make a late start work to your advantage.

Holiday Outlook: Ecommerce Video Views Will Spike on Black Friday

People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.

Walmart Was King of Black Friday, Says Pixability, and Here’s Why

The bargain big box retailer drove 39 million views on YouTube by using a smart strategy that offered instructive content and pushed subscriptions.