benchmark

The 30-Second Ad Makes a Comeback, Now 55% of All Video Ad Views

Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.

46% of Businesses Use Videos in Email Marketing, Up 10%

Companies using video now average one new video per day. Demo, product, and explainer videos are the most popular types in email marketing.

Video Ad Fraud Rate on the Decline: Down an Average of 31%

It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.

Click-Through Rates Are Down Across the Board for Video Ads

The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.

Video Ad Viewing Time Up 19%, While Viewability Rates Up 20%

What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?

Rank Your Business: Vidyard Creates 1st Business Video Benchmarks

Is your company ahead of the curve when it comes to video production or trailing badly? Vidyard’s benchmarks show how companies are getting their messages out and attracting new customers with online video.

Interactive Video Provides 9X the Lift of Non-Interactive: Sizmek

A half-year benchmark report from Sizmek shows that video completion rates aren’t so far apart for rich media and in-stream video ads.