Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.
Companies using video now average one new video per day. Demo, product, and explainer videos are the most popular types in email marketing.
It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.
The latest benchmark report from Extreme Reach sees marketers moving to mobile, completion rates up slightly, and click-through rates dropping like a rock.
What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?
Is your company ahead of the curve when it comes to video production or trailing badly? Vidyard’s benchmarks show how companies are getting their messages out and attracting new customers with online video.
A half-year benchmark report from Sizmek shows that video completion rates aren’t so far apart for rich media and in-stream video ads.