For a video marketing strategy to be effective, marketers need to measure what works and link results to a marketing system. As Demand Metric and Vidyard show, many companies don’t go far enough with measurements.
The foremost professional social network is a great way to reach new customers with online videos and position your business as a thought leader.
A survey shows that business-to-business companies are finding success with online video marketing, but budgets and lack of resources keep them from doing more.
Creating informational or how-to marketing videos offers just as much benefit for B2B companies as for B2C companies. It’s time to get started!
Viewers need to give personal and contact information upfront to view videos, thanks to VidCaster’s Leadwall feature.
While video is among the most popular tactics for content marketers, there’s plenty of room for growth.
A Brightcove study finds that B2B marketers are getting savvy about video. Here are five tips to make sure that your messages reach the right audience.