The browser makers are in charge and marketers had better fall in line. Flash is ending and auto-play restrictions are emerging. Here’s everything marketers need to know about the new viewing rules.
The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.
After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.
Brands get cheated when their video ads play on the wrong pages or for the wrong viewers. Hiring a third-party monitoring service could be the answer.