audience

The 3 Things Brands Must Do to Grow an Audience on YouTube

At VidCon 2015, a YouTube expert in creator growth shared the three most powerful tips for improving views and developing an audience on the platform.

Incremental Video Measurements for Brands Coming Soon: ComScore

Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.

Looking to Build an Audience on YouTube? Be Authentic Is Rule #1

If viewers believe in the honesty and integrity of what you’re trying to communicate, they’ll be more receptive. Don’t try to fool a YouTuber.

Tubular Labs Now Tracks Over 1B Videos on Over 30 Platforms

With its new cross-platform emphasis, Tubular is poised to help brands learn where to put their video marketing dollars for the best results.

Tap Into an Audience’s Passions to Drive Purchases, Says YouTube

When people research products on YouTube, they want to see more than the features — they want to see how those products will fit into their lives.

How to Make YouTube Your Online Video Platform

At the Streaming Media East conference, a YouTube exec offers tips on building an audience with the world’s largest online video site.

How Video Series ‘Anyone but Me’ Grows an Audience Online

On the internet, a quality low-budget series can break through and find an audience — providing that the creators know how to engage with viewers.