Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.
If viewers believe in the honesty and integrity of what you’re trying to communicate, they’ll be more receptive. Don’t try to fool a YouTuber.
With its new cross-platform emphasis, Tubular is poised to help brands learn where to put their video marketing dollars for the best results.
When people research products on YouTube, they want to see more than the features — they want to see how those products will fit into their lives.
At the Streaming Media East conference, a YouTube exec offers tips on building an audience with the world’s largest online video site.
On the internet, a quality low-budget series can break through and find an audience — providing that the creators know how to engage with viewers.
Timed-release window schedules aren’t just for Hollywood movies; they can help build an audience for online videos, too.