With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.
Facebook Live might be the current hot video platform for brands, but that doesn’t mean you’re guaranteed an audience. Here’s how to attract a devoted following.
Microsoft’s audience survey tool, Microsoft Pulse, has learned a new trick. Now, marketers can use Microsoft Video Pulse to gather second-by-second responses to any recorded video.
If your channel has a sizable audience, it’s time to monetize it. We break down the 5 ways successful channels can turn their popularity into cold hard cash.
At VidCon 2015, a YouTube expert in creator growth shared the three most powerful tips for improving views and developing an audience on the platform.
Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.