The era of attribution is here. A joint solution from RhythmOne and Places lets marketers quantify in-store visits and brand lift.
A report designed to ease marketers into advanced TV attribution explains different models and highlights success strategies.
As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.
Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.