Ashley Swartz

Practicing Good Data Hygiene: Turning Data Into Marketing Gold

Online media creates a wealth of data not available to broadcast, but that data is useless if internal systems don’t speak the same language. Here are the questions to ask before buying an expensive solution.

Top Takeaways from CES ’16: It’s a Media and Advertising Show Now

Gadgets might have grabbed the spotlight at CES ’16, but media and advertising was waiting in the wings, determined to learn how to put these new opportunities to work.

How Online Video Is Giving a Boost to Ecommerce

When people view product videos online, they often become buyers. Black Friday and Cyber Monday will never be the same.