It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.
Using an ad offering a 360° VR experience, the marketing team behind 50 Shades Darker got a 10x uplift compared to a control ad.
AR experiences are customizable and highly sharable. Find out why marketers are more bullish on augmented reality than virtual reality, and learn how to get started.
A small cause-oriented started was acquired by the Huffington Post, which was then acquired by Verizon. Now that company is creating VR and AR experiences for some of the world’s biggest brands.
Sometimes the videos that get the most attention for a company have nothing to do with its products. Here’s how to do well by doing good.