Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.
Not all immersive video experiences serve the same purpose. To understand what ads viewers tolerate, consider how different content is watched.
When creating VR, AR, or 360 video experiences, publishers can’t rely on the tech alone. They need to find events that are a perfect match.
Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it’s too costly, right? Actually, it doesn’t have to be.
Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.
Join us May 9 in New York City for the most forward-looking video marketing conference yet. Naturally, the future of VR, AR, and 360 video is on the agenda.
Adobe’s marketing experts offer predictions for the coming years, and see that digital privacy concerns aren’t going away any time soon.