AR

Mixed Reality Glasses Are Coming, and So Are a New Type of Ads

Today’s VR gaming headsets will give way to lightweight mixed reality glasses that allow for improved location-based advertising.

Ads in AR, VR, and 360: How Many Will Viewers Tolerate?

Not all immersive video experiences serve the same purpose. To understand what ads viewers tolerate, consider how different content is watched.

360 Video Experiences: Show the Audience Something Fresh

When creating VR, AR, or 360 video experiences, publishers can’t rely on the tech alone. They need to find events that are a perfect match.

VR/AR/360 Production: Making the Case Inside an Organization

Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it’s too costly, right? Actually, it doesn’t have to be.

Facebook Video Creation Kit Helps Brands Prepare for the Holidays

Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.

VR, AR, and 360 Video for Marketing: See it First at the Video Marketing Power Summit

Join us May 9 in New York City for the most forward-looking video marketing conference yet. Naturally, the future of VR, AR, and 360 video is on the agenda.

Digital Privacy, VR, Product Placement: What to Expect in 2018

Adobe’s marketing experts offer predictions for the coming years, and see that digital privacy concerns aren’t going away any time soon.