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Mixpanel Media & Entertainment Report Shows Where the Viewers Are

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

App Install Survey Shows Video Ads Work Better Than TV Spots

When app marketers want to push their products, they overwhelmingly find video ads are the most effective. An app install survey spells out the strategies they rely on.

T-Commerce Ready for Takeoff: 76% Would Buy Through Televisions

Connected viewers like the convenience of shopping from their couch. But before they can try T-commerce, they need to be shown that it exists.

Brandlive Creates an App Just for Enterprise Live Video Streaming

Brands are discovering the value in using live video streams to communicate with customers, and the Brandlive Mobile app helps them go live from any location.

Video Advertisers Score Big in Mobile App Power Rankings

When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.

Facebook, YouTube, FB Messenger the Most Used Mobile Apps

Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.

Whosay Debuts a Mobile App for Video Marketing Matchups

No computer? No problem. A new mobile app lets marketers find the idea influencer for video marketing campaigns no matter where they happen to be.