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Report Proves Value of Mobile Video Advertising for Publishers

Examining the rate mobile video ads bring in for publishers, Smaato finds advertisers are willing to pay a premium for engaged users, especially in the Americas.

YouTube Introduces Power Tools for Small Biz Video Marketing

Called YouTube Director, the program offers a free template-driven app for creating ads, and will even send a video professional out for a minimum commitment.

Branded OTT Apps: Go it Alone or Partner With an Expert?

It’s an app-crazy world, but that doesn’t mean every brand will succeed with an over-the-top video app. Discoverability is a challenge, so be prepared to invest heavily in promotion.

Hootsuite Gets Video-Friendly with YouTube, Facebook Integrations

Marketers can now schedule and publish videos to YouTube, Facebook, Twitter, and Instagram using the desktop and mobile tool they already trust.

CinaMaker Debuts at SXSW, Brings Muticam Production to Phones

This low-cost app lets brands create high-resolution multi-camera videos without even a desktop computer, then share them with fans in minutes. Learn why CinaMaker is a must-download.

VHX Launches a White Label Video App Creation Service at CES

Reach a larger audience with custom-created branded apps. VHX lets anyone have a video platform on iOS, Android, Roku, and more.

VidMob Creates a Marketplace for Professional Video Editors

Turn your amateur photos and videos into professionally edited clips. The VidMob app connects businesses with editors, helping them create videos for online channels.