API

IAB Tech Lab Urges Adoption of VAST 4.1 at Video Summit

Thanks to consistent IDs from the video player and ad network, and the addition of an SDK to measure viewability, VAST 4.1 solves a raft of problems.

ListenFirst Lets Marketers Measure Twitter Video Performance

Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.