analytics

Google Improves YouTube TrueView Video Ad Analytics

Studying the results of TrueView video ads just got easier, thanks to new reporting by Google. Advertisers can fine-tune their campaigns and see how ad views turn into site traffic.

Three Key Areas That Digital Marketers Need to Focus On Now

Everything about corporate video has changed: how it’s made, viewed, and analyzed. Marketers need to stay on top of those shifts if they’re going to reach their objectives.

Social Seed’s Free Tool Offers a Window on YouTube Performance

If you’re only looking at YouTube view counts, you’re missing out on other valuable measures of a video’s effectiveness.

Ooyala: Where the Viewers Are for 2013

People like to watch streaming video on the biggest room in the house, through connected TVs and game consoles.

5 Tips You Need to Know to Market Your Videos on YouTube

With over a million new videos uploaded to YouTube every day, you need an edge to stand out.

How to Get the Most from YouTube’s New Analytics Tools

The video site now offers detailed analysis measurements that show content creators what’s working and what isn’t.

How Effective Are Your Videos? Four Pitfalls to Avoid

If you’re trying to reach potential buyers with your videos, be sure you’re not focusing on the wrong things.