analytics

Facebook Changes Online Video Ad Rates, Algorithms, and Analytics

The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.

8 Sanity-Saving Tips for Understanding Online Video Analytics

Too many numbers can drive a marketer crazy. Here’s what you need to know to slice through video metrics and find the important stats.

A YouTube Analytics Tutorial, Part 2: Go Deep With View Reports

Now that you know your way around the YouTube Analytics pages, we’ll look at the various view reports included to learn about a video’s viewers.

A YouTube Analytics Tutorial, Part 1: Get to Know YouTube Reports

Besides being an excellent free video host, YouTube supplies a wealth of data about who’s watching your videos and for how long. In this tutorial, we’ll show how to navigate the analytics area.

YouTube Brings Real-Time Results to Free Analytics Tools

Video marketers, rejoice: YouTube finally lets you track online video campaign performance minute-by-minute.

Google Improves YouTube TrueView Video Ad Analytics

Studying the results of TrueView video ads just got easier, thanks to new reporting by Google. Advertisers can fine-tune their campaigns and see how ad views turn into site traffic.

Three Key Areas That Digital Marketers Need to Focus On Now

Everything about corporate video has changed: how it’s made, viewed, and analyzed. Marketers need to stay on top of those shifts if they’re going to reach their objectives.