The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.
Too many numbers can drive a marketer crazy. Here’s what you need to know to slice through video metrics and find the important stats.
Now that you know your way around the YouTube Analytics pages, we’ll look at the various view reports included to learn about a video’s viewers.
Besides being an excellent free video host, YouTube supplies a wealth of data about who’s watching your videos and for how long. In this tutorial, we’ll show how to navigate the analytics area.
Video marketers, rejoice: YouTube finally lets you track online video campaign performance minute-by-minute.
Studying the results of TrueView video ads just got easier, thanks to new reporting by Google. Advertisers can fine-tune their campaigns and see how ad views turn into site traffic.
Everything about corporate video has changed: how it’s made, viewed, and analyzed. Marketers need to stay on top of those shifts if they’re going to reach their objectives.