By bringing in video analytics, HubSpot’s marketers can learn how much of a video prospects viewed, then respond to them with tailored follow-up emails.
Online media creates a wealth of data not available to broadcast, but that data is useless if internal systems don’t speak the same language. Here are the questions to ask before buying an expensive solution.
Don’t ignore artsy little Vimeo anymore. In case you hadn’t noticed, Vimeo has introduced a variety of tools for corporate accounts. Here’s what you’ll find.
A comprehensive analysis by Verto shows which video and audio streaming services are the stickiest, reach the most people, and enjoy the longest viewing or listening sessions.
The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.
Too many numbers can drive a marketer crazy. Here’s what you need to know to slice through video metrics and find the important stats.
Now that you know your way around the YouTube Analytics pages, we’ll look at the various view reports included to learn about a video’s viewers.