Studying the results of TrueView video ads just got easier, thanks to new reporting by Google. Advertisers can fine-tune their campaigns and see how ad views turn into site traffic.
Everything about corporate video has changed: how it’s made, viewed, and analyzed. Marketers need to stay on top of those shifts if they’re going to reach their objectives.
If you’re only looking at YouTube view counts, you’re missing out on other valuable measures of a video’s effectiveness.
People like to watch streaming video on the biggest room in the house, through connected TVs and game consoles.
With over a million new videos uploaded to YouTube every day, you need an edge to stand out.
The video site now offers detailed analysis measurements that show content creators what’s working and what isn’t.
If you’re trying to reach potential buyers with your videos, be sure you’re not focusing on the wrong things.