analytics

HubSpot Imports Brightcove Video Analytics Thanks to Partnership

By bringing in video analytics, HubSpot’s marketers can learn how much of a video prospects viewed, then respond to them with tailored follow-up emails.

Practicing Good Data Hygiene: Turning Data Into Marketing Gold

Online media creates a wealth of data not available to broadcast, but that data is useless if internal systems don’t speak the same language. Here are the questions to ask before buying an expensive solution.

5 Smart Ways Marketers and Publishers Can Use Vimeo for Business

Don’t ignore artsy little Vimeo anymore. In case you hadn’t noticed, Vimeo has introduced a variety of tools for corporate accounts. Here’s what you’ll find.

YouTube, Vimeo, and Netflix Are the Top U.S. Video Services

A comprehensive analysis by Verto shows which video and audio streaming services are the stickiest, reach the most people, and enjoy the longest viewing or listening sessions.

Facebook Changes Online Video Ad Rates, Algorithms, and Analytics

The social network is putting its considerable resources behind online video, and that means its efforts are becoming a lot more sophisticated in a short amount of time.

8 Sanity-Saving Tips for Understanding Online Video Analytics

Too many numbers can drive a marketer crazy. Here’s what you need to know to slice through video metrics and find the important stats.

A YouTube Analytics Tutorial, Part 2: Go Deep With View Reports

Now that you know your way around the YouTube Analytics pages, we’ll look at the various view reports included to learn about a video’s viewers.