Analytics and Metrics

Understanding Analytics: The Metrics that Matter

Are numbers swimming in front of your eyes? You’ll be reading reports like a pro after you check out this story.

Understanding YouTube Hot Spots

Are your videos hot or cold? This feature gives you graphical second-by-second results.

Media Study Shows Where to Target Your Online Video Efforts

Streaming, Facebook, mobile apps, and legal online video are all on the rise.

TubeMogul Promises Detailed Video Analytics in Minutes

The InPlay service is now free to use and integrates with popular players.

Using Online Video to Generate Leads and Improve SEO

KIT Digital’s Lou Schwartz and Brian Crissman talk about how online video is revolutionizing marketing with measurable results and better search engine optimization.

EC Suite Customers Getting Unicorn Analytics

Clients of e-commerce company will get detailed measurements of their online videos.

Get the Data to Improve Your Views: Ooyala Offers Enhanced Analytics

Drill down to learn exactly how your videos are performing and where they’re being shared.