Amazon

Amazon Joins the Ad-Supported Video Trend? That’s the Rumor

Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.

Programmatic Buying Used by 75% of All Brands, Says MediaRadar

Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.

The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping

Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.

Super Bowl Ads 2018: Winners and Losers in Views and Sentiment

In this year’s Super Bowl ads race, Alexa went silent, Dodge Ram won but really lost, and game viewers just wanted to laugh.

Amazon Combines Influencers and Video for a Major Marketing Win

Thanks to recent moves by Amazon, influencer video now has a home on the shopping platform. Here’s how marketers can take advantage for giant sales.

When Titans Fight: Amazon Takes on YouTube for Video Ad Dollars

YouTube is the undeniable leading video destination, but Amazon sees a weakness. By offering brand safety and detailed shopping metrics, it hopes to lure advertisers away.

DMEXCO ’17: What Brands Need to Know About Video Influencers

Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.