YouTube is the undeniable leading video destination, but Amazon sees a weakness. By offering brand safety and detailed shopping metrics, it hopes to lure advertisers away.
Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.
Of all the broadcast and streaming TV brands, only Netflix is doing a good job at building awareness with young millennials. That should have the rest worried.
The Google Chrome browser now pauses many Flash ads, which means fewer views and more unhappy advertisers. Here’s how to make sure your ads get seen every time.
An Amazon exec offers 12 best practices for getting more from your company’s online videos. It’s not enough to serve great videos, you also need to serve them quickly!
Do you keep your company’s streaming video workflow in-house or look to the cloud? Learn why cloud video delivery offers financial benefits and a lot more.
For companies that only need video transcoding occasionally, cloud computing makes sense. Amazon Web Services provides scalable performance on demand.