Amazon

Super Bowl Ads 2018: Winners and Losers in Views and Sentiment

In this year’s Super Bowl ads race, Alexa went silent, Dodge Ram won but really lost, and game viewers just wanted to laugh.

Amazon Combines Influencers and Video for a Major Marketing Win

Thanks to recent moves by Amazon, influencer video now has a home on the shopping platform. Here’s how marketers can take advantage for giant sales.

When Titans Fight: Amazon Takes on YouTube for Video Ad Dollars

YouTube is the undeniable leading video destination, but Amazon sees a weakness. By offering brand safety and detailed shopping metrics, it hopes to lure advertisers away.

DMEXCO ’17: What Brands Need to Know About Video Influencers

Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.

Netflix Has Far Higher Brand Recognition Among Millennial Viewers

Of all the broadcast and streaming TV brands, only Netflix is doing a good job at building awareness with young millennials. That should have the rest worried.

Chrome Dumps Flash; Here’s What Video Advertisers Need to Know

The Google Chrome browser now pauses many Flash ads, which means fewer views and more unhappy advertisers. Here’s how to make sure your ads get seen every time.

How to Measure the Performance of Your Online Videos

An Amazon exec offers 12 best practices for getting more from your company’s online videos. It’s not enough to serve great videos, you also need to serve them quickly!