Advertising

No Crystal Ball for Online Video Advertising: Here’s What Works

A panel of experts said that pre-roll ads will likely fall away, but what will take their place is a mystery.

How Effective Are Your Videos? Four Pitfalls to Avoid

If you’re trying to reach potential buyers with your videos, be sure you’re not focusing on the wrong things.

Blip.TV Is Changing its Video Ad Strategy — and You Should, Too

There’s a simple way to tell whether or not viewers will sit through your video ads. Hint: It’s about loyalty.

If You Want to Sell Ads, Learn to Measure Viewer Engagement

The big advertisers are coming to online video, but they want proof that the format works before they’ll spend their money

When Will Advertisers Warm Up to Online Video?

We’ve got the viewers and we’ve got great content, so why won’t TV advertisers show us some love?

LeBrons Producers Give Five Tips for Hitting Big with Advertisers

Believe Entertainment is making outstanding online shows and luring major brands. Here’s how they do it.

Get Started with YouTube’s Promoted Videos

Choose the search terms you want and control how many impressions you get. Changes to the service help you get better quality results.