Al Roker: Find the Right Platform for Your Brand’s Message

When it comes to understanding shoppers and making connections through online video advertising, this weatherman knows which way the wind blows.

Brightcove Gives a Lift to Ad-Blocking With Server-Side Insertion

When video ads are stitched to the content, viewers benefit from TV-like buffer-free viewing and ad-blockers don’t know what content to block.

AOL Provides First Stats on Branded Video Growth and Challenges

Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.

3 Tips Marketers Need to Know to Create an Effective Video Strategy

Do your video marketing campaigns include both in-stream and rich media ads? If not, you’re missing out. Here are three tips for matching campaign goals with video assets.

IAB Shows the State of Digital Video Advertising Around the World

Learn the biggest challenges and opportunities for online video advertising in the United States plus 18 other countries.

Global Report Shows What Video Ad Types Get the Best Reactions

Autoplay, skippable, and click-to-play video ads all present different challenges for marketers. Millward Brown’s AdReaction study explains what works in different video ad formats.

AOL Introduces One by AOL: Creative for Multiplatform Campaigns

Design creative assets once and use them in custom ads on a variety of screens. That’s the promise of AOL’s new platform for advertisers.