Brands want to advertise to YouTube’s young demographic, but don’t want their ads on untrusted sites. Veenome’s quality rating may hold the answer.
Programmatic online video advertising won’t take off until premium content is available, and brands won’t invest until they know exactly where their ads will appear.
Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.
Automaker Kia shot a fun online video campaign at the NBA All-Star game, using a host who had won an online contest. Here’s how the ad agency pulled it off.
Advertisers need to know their online video ads are being seen by humans, or they’ll never have confidence in online video. Fortunately, help is on the way.
Online video advertisers are paying for a lot of impressions that are never seen. Could an open standard be the answer to measuring viewability?
Looking for brand lift? Consider creating an interactive video ad and getting viewers to hang around longer than 15 or 30 seconds.