Advertising

Online Video Ad Market to Reach $27.2 Billion U.S. this Year

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.

Cashing in on Second-Party Data: Time to Put a Strategy in Place

Second-party data can be a useful tool for broadening reach, determining strong prospects, or making some extra revenue. Here’s how brands and publishers can create a second-party data strategy.

Viral Lessons: The 6 Key Attributes Viral Videos Often Share

Call them the 6 habits of highly successful video makers. Following these tips can turn a so-so video into a hit-churning, viewer-pleasing, social-sharing viral powerhouse.

YouTube Creates a Playbook for Creative Advertising

Learn from the source! YouTube creates a multipart guide to getting the right attention, working with influencers, and benefiting from video metrics.

Only 112 Publishers Offered Vertical Video Ads in Q1: MediaRadar

Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.

40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel

As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.

Kurt Andersen: Why Today’s Marketers Should Be Truth-Tellers

We’re living in a post-fact era, bombarded daily by alternative facts. Can marketers keep up with that kind of lunacy, or should they instead embrace a different path?