Advertising

Online Video Contest Highlights Importance of Ad Viewability Standards

Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.

How Kia Mixed Online Videos and the NBA to Drive Brand Awareness

Automaker Kia shot a fun online video campaign at the NBA All-Star game, using a host who had won an online contest. Here’s how the ad agency pulled it off.

Viewability Standards for Video Ads Coming in 2014

Advertisers need to know their online video ads are being seen by humans, or they’ll never have confidence in online video. Fortunately, help is on the way.

Are Your Video Ads Viewable? How Can You Be Sure?

Online video advertisers are paying for a lot of impressions that are never seen. Could an open standard be the answer to measuring viewability?

The 8% Difference: What Interactive Video Ads Deliver

Looking for brand lift? Consider creating an interactive video ad and getting viewers to hang around longer than 15 or 30 seconds.

The Two Biggest Hurdles for Online Video Advertising

If online video offers targeted demographics and niche viewers at scale, then why aren’t more brands using it? Discover the two hurdles the industry needs to overcome.

What Makes an Online Video Ad Go Viral? The New Formula for 2014

Look at the top viral brand hits for 2013 to understand what will work in 2014. There are many ways to connect with viewers and many reasons viewers choose to share a video.