And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.
A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.
The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.
So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.
Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.