Advertising

NY Media Festival Looks at the State of Advertising and Marketing

Big data is only the start: Someone has to sift through those numbers and find something useful. That takes time that could be spent producing quality content.

The Besties 2016: It’s Time to Vote!

We’ve collected the nominations in our quest to identify the best online video ad of the past year, and now it’s time for you to weigh in. Which ad will get the coveted Bestie award? Watch our contenders and cast your vote!

Programmatic Video Ad Sales to Double This Year to $6.2B

It’s not just hype: Programmatic will see dramatic double-digit growth this year across video, display, and mobile, finds an eMarketer forecast.

Millennials Are Tuning Into Live Online Video—and Live Video Ads

Live video builds excitement and engagement, and that turns into a halo effect for brands. Yahoo releases a study on live online video ads just in time for Advertising Week.

Programmatic Trading Sees Strong Growth in Q2, Finds Oolaya

RTB programmatic sales increased by nearly 50 percent in Q2 finds the latest Global Video Index, which predicts far higher growth rates in the coming years.

Online Ad Spend Eclipsing TV By End of Year, Video Leads the Way

The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.

Online Advertisers Need to Adapt or Get Left Behind, Warns Google

Some online publishers, advertisers, and agencies think the world owes them a living, said a Google managing director at IBC. What they need to do is reevaluate their ad strategies. Removing waterfalls of ineffective ads is a start.