Advertising

61% of Online Consumers Aware of Several Ad-Blocking Options

The ad industry is in crisis, finds an Accenture multi-country survey. Consumers are so annoyed by ad interruptions that 4 in 10 would pay to avoid them.

Video Ad-Buying in Transition: Major Brands Not Down With Data

Move ads to different dayparts to reach targeted viewers? No thank you, say the major brands; just give us massive prime time ad buys.

5 Programmatic Advertising Predictions That Will Rock TV

How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.

5 Expert Ways Marketing Pros Can Leverage Facebook Video

Facebook is making a tremendous push into online video, and it’s time for brands to jump in. Here are five ways to use Facebook’s unique features to drive an audience and get people talking.

5 Tips for Brands on Getting Results With Long-Form Native Video

After studying scores of sponsored videos, Ace Metrix has come up with five best practices for brands that want to connect with viewers..

What’s the Difference Between Video Marketing and Advertising?

We’re all guilty of using the words marketing and advertising interchangeably, but they mean different things. Learn how the experts define both, and how they put video marketing and video advertising to use in brand campaigns.

Upcoming Adobe Primetime Feature Creates Customizable Commercials

Using Dynamic Vids, brands and agencies will be able to create online video ads that automatically adjust to match viewer interests.