Design creative assets once and use them in custom ads on a variety of screens. That’s the promise of AOL’s new platform for advertisers.
Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.
The latest quarterly report from Ooyala shows that viewers are comfortable watching any length content on any size screen.
Subscription video-on-demand service Hulu has been an important way for advertisers to reach cord-cutting young viewers. Will that valuable demo flock to the ad-free option?
Facebook offers marketers a way to reach millions of shoppers with autoplay video, but that doesn’t mean the platform is going to work perfectly every time.
When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.
According to Standard Media Index, the digital ad space is booming, driven by social media and online video sites.