Advertising

Announcing the OnlineVideo.net Besties: Nominate Your Best Work!

The first annual Besties Awards are here, uncovering the best online video ads around. What moves viewers? What makes them laugh or cry? The Besties will find out.

Advertisers Paying a 2X Premium for Connected TV Views: Tremor

Living room streaming is exploding in popularity, and advertisers are taking note. Connected TV viewing follows its own rules, peaking on the weekends.

Ad Fraud Is a Short-Term Issue, Ad-Blocking Is a Long-Term Issue

The industry might be focused on the high rate of ad blocker use, but it’s ad fraud that’s siphoning money from budgets every day.

JetBlue Connects With Customers Using Yahoo Storytellers

To make a difference in customers’ lives, JetBlue created an ad campaign that felt like a social movement. Yahoo and online influencers helped it spread its message.

How Video Marketers Can Grab Some of the Rio Olympics Gold

The world tunes in to the Summer Games like nothing else. In this article, two video ad companies detail the stats that lead to a winning brand strategy.

Publishers Predict Huge Growth in Online Video, Says AOL Report

Video will bring in big money for publishers, but that’s only part of the story. An AOL report looks into the reasons why and explains how publishers can best take advantage of the opportunity.

Social Platforms More Important Than YouTube for Video Campaigns

Marketers are bringing their video campaigns to social platforms, with Facebook leading the way. A report sees strong interest in Facebook Live, as well as rising ad budgets.