Advertising

Outrigger Media Offers Demographic Data for YouTube Targeting

Put YouTube ads in front of exactly your desired target audience. New tools from Outrigger help advertisers and marketers plan campaigns.

Measurement Remains Chief Obstacle for Online Video Advertising

A CES panel about reaching consumers on TV and online video managed to agree on one thing: Measurement for online video ads isn’t there yet.

2015 Will Be a Year of Transition for Ad Viewability, Says IAB

While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.

How to Work With an Ad Agency to Create Brand Online Videos

Working with an outside agency to create videos for your company or brand typically leads to more professional results. Not sure how to get started? Read on for advice from the experts.

What Brand Marketers Don’t Know About YouTube, But Should Learn

Do you know the 10 different varieties of YouTube ads? Do you know how to hyper-target on YouTube for maximum effectiveness? A guide from Pixability puts the answers at your fingertips.

Video Campaigns Are Going Multiscreen, Finds Videology Report

Viewers are glued to mobile devices, and connected TVs are coming on strong, so advertisers can’t stick with purely desktop campaigns.

Pixability Launches v3 for Programmatic YouTube Ad Optimization

Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.