Advertising

Adobe Debuts Experience Cloud, Advertising Cloud as Summit Begins

Experience Cloud give brands the tools they need to create personalized experiences with consumers, while Advertising Cloud helps advertisers use data for smart ad buys.

Facebook Courting Marketers for Mobile Video Advertising

The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients’ stories using Facebook mobile video.

Advertisers Flock to Pre-Roll Ads, Mobile Devices, Finds Ooyala

As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.

An MWC Wrap-Up: Mobile Video Ads Are Siphoning TV Budgets

One big topic at Mobile World Congress this year was the explosive growth of mobile video advertising, as well as what’s still needed for publishers and advertisers to succeed.

Advertisers and Publishers Increase Spend on Mobile Video: AOL

Consumers are spending more time watching video on mobile devices, and video advertisers are following them. AOL releases fresh data from a global survey.

A Roadmap for 2017: The State of Online Video Advertising

Mobile devices are on the rise, but TV still dominates. Programmatic sales gain ground and advertisers fret over viewability. Here’s a U.K.-centered view of where the online video ad world now stands.

Twitter Vs. Facebook Vs. YouTube: A Video Marketer’s Comparison

Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.