Advertising

Don’t Skip This: 3 Video Trends Publishers Need to Know Now

The end of skippable video ads is on the horizon, while publishers look to outstream ads to grow premium inventory. Here are three trends that will shape the future of online video advertising.

Over 90% of Native Ad Publishers Saw Revenue Increase Last Year

Publishers are trying to move metrics away from clicks, showing that native ads benefit brands through added exposure, shows Q1 study.

MediaMath Says ‘Programmatic Brand Safety or You Don’t Pay’

Programmatic’s advances could be swept away if providers can’t show they’re serious about brand safety. One marketplace backs up its promises with credits.

When to Use Pre-Roll, Mid-Roll, and Outstream Video Ads: YuMe

Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.

Stand Tall: Viral Videos Get Their Own Programmatic Ad Exchange

Millennials love their devices, viewing more mobile videos every day. Now, advertisers can buy spots on a programmatic vertical video exchange through 150 DSPs.

Breakthrough Video Ads of Q1 Celebrate Love and Enduring Values

Soldiers watch the Super Bowl, single parents are both soft and strong, and an adorable scruffy puppy saves and gets saved at the same time.

3 Beauty Vlogger Tips for Creating Attractive YouTube Channels

ICX Media crunched the numbers and here are the top three tips that most beauty vloggers are missing. Plus: Brand marketers, here’s how to find the ideal influencer.