Advertising

Serving the Right Ads to the Right Viewers: The Online Challenge

As CBS Interactive explains, hitting the right demographic with targeted online video ads is still a challenging operation.

Premium Online Video: Does Production Value Matter Anymore?

YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.

Veenome Tames the Wild West of YouTube, Assures Brand Safety

Brands want to advertise to YouTube’s young demographic, but don’t want their ads on untrusted sites. Veenome’s quality rating may hold the answer.

Barriers to Online Video Advertising: Brand Safety and Inventory

Programmatic online video advertising won’t take off until premium content is available, and brands won’t invest until they know exactly where their ads will appear.

Online Video Contest Highlights Importance of Ad Viewability Standards

Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.

How Kia Mixed Online Videos and the NBA to Drive Brand Awareness

Automaker Kia shot a fun online video campaign at the NBA All-Star game, using a host who had won an online contest. Here’s how the ad agency pulled it off.

Viewability Standards for Video Ads Coming in 2014

Advertisers need to know their online video ads are being seen by humans, or they’ll never have confidence in online video. Fortunately, help is on the way.