Advertising

3 Keys to Making Money in Online Video for Media and Broadcast

Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.

Online Video Advertising Is Going Mainstream: BrightRoll Survey

Once a niche offering, online video ads are now standard practice. What’s more 72% of agencies see them as equal to or more effective than TV ads.

Outrigger Media Offers Demographic Data for YouTube Targeting

Put YouTube ads in front of exactly your desired target audience. New tools from Outrigger help advertisers and marketers plan campaigns.

Measurement Remains Chief Obstacle for Online Video Advertising

A CES panel about reaching consumers on TV and online video managed to agree on one thing: Measurement for online video ads isn’t there yet.

2015 Will Be a Year of Transition for Ad Viewability, Says IAB

While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.

How to Work With an Ad Agency to Create Brand Online Videos

Working with an outside agency to create videos for your company or brand typically leads to more professional results. Not sure how to get started? Read on for advice from the experts.

What Brand Marketers Don’t Know About YouTube, But Should Learn

Do you know the 10 different varieties of YouTube ads? Do you know how to hyper-target on YouTube for maximum effectiveness? A guide from Pixability puts the answers at your fingertips.