Facebook offers marketers a way to reach millions of shoppers with autoplay video, but that doesn’t mean the platform is going to work perfectly every time.
When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.
According to Standard Media Index, the digital ad space is booming, driven by social media and online video sites.
Tremor Video studied over 40 billion ad calls to create a snapshot of where and how consumers are viewing online video. Click to see the company’s infographic.
Of course a video ad that can be seen will perform better than an ad that can’t, but how does that translate to brand lift measurements?
Programmatic buying now makes up roughly 20 percent of all online ad sales, but video is lagging behind. Why? There’s not enough premium online video to go around.
Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.