Advertising

How Video Marketers Unintentionally Sabotage Their Results

Viewers expect ads to match the platform they’re on. If the ad isn’t formatted for the platform, expect completion rates to drop significantly. Adobe has the proof.

Facebook Beats YouTube as a Distribution Partner, Finds Survey

When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.

Digitas and Group Nine Combine on Snackable Video Creation

Think of this as a machine that turns boring old school content into zippy quick videos—and gets them in front of the right audience at scale.

NewFront Season Begins: Here’s Why the NewFronts Still Matter

A rash of event cancellations have some doubting newfronts are still needed, but an IAB report says 40 percent of original digital video budgets will be allocated after attending the newfronts.

With Free Viewability Measurement, ComScore Sets the Baseline

Viewability isn’t something advertisers should need to chase after; it should be table stakes. ComScore’s move allows advertisers to focus on deeper metrics.

Don’t Skip This: 3 Video Trends Publishers Need to Know Now

The end of skippable video ads is on the horizon, while publishers look to outstream ads to grow premium inventory. Here are three trends that will shape the future of online video advertising.

Over 90% of Native Ad Publishers Saw Revenue Increase Last Year

Publishers are trying to move metrics away from clicks, showing that native ads benefit brands through added exposure, shows Q1 study.