The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.
So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.
With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.
Viewers enjoy streaming premium content, and advertisers need addressable ads at scale. An ad-supported offering from Amazon could find a lot of interest.
Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
Looking at concurrent views for the recent World Cup, Conviva says advertisers need to pay attention to live online sports and appointment TV.
While broadcast spending is still the far bigger area, digital broadcast is on the upswing. It reflects a new reality in how advertisers reach audiences.