Two hungry bears delivered excitement and laughs for Hyundai, while Mountain Dew’s puppymonkeybaby freaked us all out. Facebook proved that it can deliver buzz during a major event, but YouTube triumphed with the Super Bowl ad long game.
One-third of viewers learn about new movies from online video ads, and those viewers are more likely to research new movies online, finds movie marketing data.
Advertising and marketing jargon is confusing and often lacks consistency, but the IAB has come to the rescue. Its Video Advertising Glossary takes the perplexity out of industry discussions.
Online video is changing as viewers watch on new devices and take control of their viewing. Meeting them with repurposed TV spots will only waste your brand’s budget.
What does it take to break through the clutter of the county’s biggest tech conference? A little help from a popular tech influencer can go a long way.
Know what to look for when shopping for a webcasting platform or online video platform (OVP) for video marketing. Here are five useful tools, how to use them, and how they work with marketing automation programs.
Learn the simple ways your brand’s YouTube channel can be improved to deliver more views with this free YouTube automated audit.