Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?
In this interview, AOL talks about creating a multi-screen video advertising strategy, and the kinds of creative assets that work best on each device.
Add a dash of creativity to your brand’s online videos and attract more views by playing off trending topics that are getting plenty of buzz.
Create video ads people want to see and deliver them in the right format. A report from Wibbitz unlocks the secrets to onscreen viewer acceptance.
Video ad buyers and publishers are moving to a future where programmatic buying is the norm, but there are a few obstacles to smooth over before we get there.
Young adult cord-cutters see ads shown with original online video as “more interesting” or “fun,” making this a valuable way to reach a challenging demographic.
A Streaming Media East panel of experts looks at branded video and finds that the old lessons still apply: Content needs to feel authentic before viewers can embrace it.