A State of the Video Industry report shows how much online video advertising has gained in 2013, and where it will go in 2014.
Mobile devices and connected TVs get a lot of attention, but do they serve a lot of online video ads? A new report says definitely not.
In a campaign this week, Honda created personalized Vine videos in response to tweets from its fans.
Brands get creative, fresh visions and creators get paid — and a little something for their portfolios — thanks to Vimeo.
If you’re trying to reach an audience or spread the word about a product with online video, here’s what works now.
What are advertisers so afraid of when it comes to user-generated videos? If viewers prefer them, why don’t advertisers?
How do online video advertisers plan their campaigns? With gross rating points, just like TV ad buyers do. But iGRPs have some important differences.