When it comes to understanding shoppers and making connections through online video advertising, this weatherman knows which way the wind blows.
When video ads are stitched to the content, viewers benefit from TV-like buffer-free viewing and ad-blockers don’t know what content to block.
Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.
Do your video marketing campaigns include both in-stream and rich media ads? If not, you’re missing out. Here are three tips for matching campaign goals with video assets.
Learn the biggest challenges and opportunities for online video advertising in the United States plus 18 other countries.
Autoplay, skippable, and click-to-play video ads all present different challenges for marketers. Millward Brown’s AdReaction study explains what works in different video ad formats.
Design creative assets once and use them in custom ads on a variety of screens. That’s the promise of AOL’s new platform for advertisers.