Do you know the 10 different varieties of YouTube ads? Do you know how to hyper-target on YouTube for maximum effectiveness? A guide from Pixability puts the answers at your fingertips.
Viewers are glued to mobile devices, and connected TVs are coming on strong, so advertisers can’t stick with purely desktop campaigns.
Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.
While mobile advertising showed huge growth this period, video ad growth shows that people enjoy watching videos on a variety of screens.
Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.
TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.
In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.