Enough looking back, let’s look forward! Here are a half-dozen bold and visionary predictions about where our industry will go in the coming year.
The level of data available with addressable advertising makes failures just as instructive as successes, showing exactly when a campaign goes wrong.
SMBs invested heavily in online video marketing this holiday thanks to increased budgets, but still found targeting their preferred audience a difficulty.
Buick, Ford, Hyundai, Nissan, and BMW: All have been forward-thinking about how they can use online video marketing to appeal to their target audiences. Here are five campaigns that got results.
While viewers find online video ads disruptive, their feelings change if it means they get to enjoy quality content for free. Millennials are the most ad-friendly of all.
Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.
Advertisers are signing up for mid-roll ads in greater numbers since viewers are more likely to watch the full ad, but there are still pitfalls to avoid.