Advertising

Who Won the Super Bowl Online Ad Game? It Depends Whom You Ask

Two hungry bears delivered excitement and laughs for Hyundai, while Mountain Dew’s puppymonkeybaby freaked us all out. Facebook proved that it can deliver buzz during a major event, but YouTube triumphed with the Super Bowl ad long game.

Online Video Ads Important for Major Movie Marketing: Tremor

One-third of viewers learn about new movies from online video ads, and those viewers are more likely to research new movies online, finds movie marketing data.

Video Advertising Glossary: View the IAB’s Free Pocket Guide

Advertising and marketing jargon is confusing and often lacks consistency, but the IAB has come to the rescue. Its Video Advertising Glossary takes the perplexity out of industry discussions.

3 Digital and Media Predictions for 2016: Anticipate the Shifts

Online video is changing as viewers watch on new devices and take control of their viewing. Meeting them with repurposed TV spots will only waste your brand’s budget.

The Top 10 CES Brand Videos: Drones, Gaming, and Big OLED TVs

What does it take to break through the clutter of the county’s biggest tech conference? A little help from a popular tech influencer can go a long way.

Choosing an OVP for Video Marketing: 5 Crucial Tools to Look For

Know what to look for when shopping for a webcasting platform or online video platform (OVP) for video marketing. Here are five useful tools, how to use them, and how they work with marketing automation programs.

Vidpow Offers a Free YouTube Channel Audit; Start 2016 Off Right

Learn the simple ways your brand’s YouTube channel can be improved to deliver more views with this free YouTube automated audit.