Advertising

Forecast Shows Video Digital Video Sales Growing by 29% in 2018

Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.

60% of Media Buyers Believe Cross-Screen Campaigns More Effective

Marketers are convinced they need to reach viewers on both linear and digital video platforms. So why are so few actually running cross-screen campaigns?

Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.

Online Video Ad Spend Grew 36%, Finds IAB Revenue Report

While desktop video ad spend increased, mobile video rocketed up at an impressively strong rate. Mobile advertising now brings in as much as desktop.

Predictions for Online Video Marketing in 2018: The Experts Speak

We gathered exclusive predictions from 18 video advertising insiders to find out what the year ahead will bring. Expect massive changes, mostly for the better.

88% Will Increase Online Video Spending in 2018, Finds Wochit

Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.

OnlineVideo.net Now Part of the Streaming Media East Conference

The largest online video conference in North America now has a video advertising and marketing track, and it’s being run by OnlineVideo.net.