Social video campaigns lead to additional value for the advertiser, says a study of 7.9 million views.
Advertisers will pour a lot of money into online video this year. Learn to make your content more attractive.
A panel of experts said that pre-roll ads will likely fall away, but what will take their place is a mystery.
If you’re trying to reach potential buyers with your videos, be sure you’re not focusing on the wrong things.
There’s a simple way to tell whether or not viewers will sit through your video ads. Hint: It’s about loyalty.
The big advertisers are coming to online video, but they want proof that the format works before they’ll spend their money
We’ve got the viewers and we’ve got great content, so why won’t TV advertisers show us some love?
