Sales are surging for mobile video especially, but Magna says paid services are a concern: People are increasingly willing to pay to avoid ads.
Marketers are convinced they need to reach viewers on both linear and digital video platforms. So why are so few actually running cross-screen campaigns?
The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
While desktop video ad spend increased, mobile video rocketed up at an impressively strong rate. Mobile advertising now brings in as much as desktop.
We gathered exclusive predictions from 18 video advertising insiders to find out what the year ahead will bring. Expect massive changes, mostly for the better.
Brands and media companies believe video is effective and plan to create more of it and increase spending. Now if only they could find the time and resources.
The largest online video conference in North America now has a video advertising and marketing track, and it’s being run by OnlineVideo.net.