CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.
While branded video advertising is the future of online video sales, things haven’t changed much since the first sponsored television soap opera.
Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.
It’s NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can’t wait to buy ad space.
While viewability is at a high point, it’s still well below the 50 percent mark. Also, most online video ads are shown in banners.
An IAB study shows that viewers increasingly use a second screen device while watching TV to get more information about the show or commercials.
Fraudulent views can add up to 40 percent of all traffic on some sites, ComScore finds. Be sure you aren’t wasting your online video ad dollars.