Advertising

45% of Brands Will Spend More on Influencer Marketing in 2017

Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.

The Travel Sector and Online Video Marketing: Sell the Adventure

Video campaigns are highly successful for the travel industry, where shoppers can be swayed by an impressive clip and alluring images leave them wanting more.

Advertisers, It’s Time to Plan Your Super Bowl Strategy

Get in the game before the game passes you by. Visible Measures has created a playbook showing how even small brands can benefit from Super Bowl fever.

Super Bowl Streamers: Who They Are and How to Reach Them

Study these differences in viewing patterns to learn how to reach desired demographics with Super Bowl ads. Remember, a lot of the viewing happens after game day.

Rank Your Business: Vidyard Creates 1st Business Video Benchmarks

Is your company ahead of the curve when it comes to video production or trailing badly? Vidyard’s benchmarks show how companies are getting their messages out and attracting new customers with online video.

YouTube Improves Mobile and Cross-Screen Advertising Options

The company now serves more videos on mobile than desktop, so it’s creating new tools that let advertisers target mobile viewers and run cross-screen campaigns.

Industry Leaders Offer 2017 TV and Video Outlook for US and UK

What is the state of the video advertising market in 2017? Is programmatic on the rise? And what video content is most effective? A report from Videology asks the experts.