Pixability goes programmatic with a platform for buying TrueView ads, monitoring results in real-time, and measuring campaign performance.
While mobile advertising showed huge growth this period, video ad growth shows that people enjoy watching videos on a variety of screens.
Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.
TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.
In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.
As CBS Interactive explains, hitting the right demographic with targeted online video ads is still a challenging operation.
YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.