Advertising

The 2 Main Challenges Online Video Marketers Have With Facebook

Facebook offers marketers a way to reach millions of shoppers with autoplay video, but that doesn’t mean the platform is going to work perfectly every time.

Interactivity Is Key to Longer Video Engagement, Says Rapt Media

When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.

Online Video Wins Big in Ads Sales, Siphoning From Broadcast TV

According to Standard Media Index, the digital ad space is booming, driven by social media and online video sites.

What Works Now? Big Screens and Multiscreen Video Campaigns

Tremor Video studied over 40 billion ad calls to create a snapshot of where and how consumers are viewing online video. Click to see the company’s infographic.

Google Proves the Importance of Video Ad Viewability to Brands

Of course a video ad that can be seen will perform better than an ad that can’t, but how does that translate to brand lift measurements?

IAB Report Shows the Challenges of Programmatic Video Advertising

Programmatic buying now makes up roughly 20 percent of all online ad sales, but video is lagging behind. Why? There’s not enough premium online video to go around.

5 Tips to Maximize Time Spent with Online Video

Keep the viewer engaged and entertained, and it’s sure to have a positive impact on your brand. Here are five proven ways to earn a viewer’s attention.