Brands get creative, fresh visions and creators get paid — and a little something for their portfolios — thanks to Vimeo.
If you’re trying to reach an audience or spread the word about a product with online video, here’s what works now.
What are advertisers so afraid of when it comes to user-generated videos? If viewers prefer them, why don’t advertisers?
How do online video advertisers plan their campaigns? With gross rating points, just like TV ad buyers do. But iGRPs have some important differences.
‘Viewability’ could become the hot new metric for online ad performance. Do shoppers have a chance to see your video? Viewability measures let you know.
BrightRoll looks at the options and finds one metric that’s easy to understand and works for both online and broadcast video ad campaigns.
Don’t let your company’s message die on the Vine. Marketing pros explain how to get the best results from Vine, the latest social media blockbuster.