Once a niche offering, online video ads are now standard practice. What’s more 72% of agencies see them as equal to or more effective than TV ads.
Put YouTube ads in front of exactly your desired target audience. New tools from Outrigger help advertisers and marketers plan campaigns.
A CES panel about reaching consumers on TV and online video managed to agree on one thing: Measurement for online video ads isn’t there yet.
While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.
Working with an outside agency to create videos for your company or brand typically leads to more professional results. Not sure how to get started? Read on for advice from the experts.
Do you know the 10 different varieties of YouTube ads? Do you know how to hyper-target on YouTube for maximum effectiveness? A guide from Pixability puts the answers at your fingertips.
Viewers are glued to mobile devices, and connected TVs are coming on strong, so advertisers can’t stick with purely desktop campaigns.