In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.
As CBS Interactive explains, hitting the right demographic with targeted online video ads is still a challenging operation.
YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.
Brands want to advertise to YouTube’s young demographic, but don’t want their ads on untrusted sites. Veenome’s quality rating may hold the answer.
Programmatic online video advertising won’t take off until premium content is available, and brands won’t invest until they know exactly where their ads will appear.
Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.
Automaker Kia shot a fun online video campaign at the NBA All-Star game, using a host who had won an online contest. Here’s how the ad agency pulled it off.