Advertising

Why Brands Should Focus on Storytelling With Online Video

Today’s viewers don’t want another slick sales pitch or celebrity endorsement. They want products they feel good about buying. Storytelling lets brands connect in a meaningful way.

Facebook Prime Time Is Anytime, Says the Social Network

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping

Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.

Video Advertising in Europe: Challenges for 2018 and Beyond

While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?

Video Ad Fraud Rate on the Decline: Down an Average of 31%

It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.

Mid-Roll Ad Impressions Reach 51% on Mobile, Finds Ooyala Report

Viewers often stop playing a video when a pre-roll ad appears, unwilling to sit through it. But they’re invested in the show by the time they see a mid-roll ad.

360° Video Ads Boost Purchase Intent on Mobile and Desktop

It’s early days for 360° video ads, but the future looks promising. But before brands can succeed, here are a few things they need to know.