It’s a scary world, but live video is a great way to connect with fans. Do live video the right way by following these expert suggestions.
Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.
Young adults typically skip video ads and commercials. Older adults despise ads and never want to see them. Native video ads are one way to get around the blockers.
Data, automation, and measurement will forever shape the online ad-buying ecosystem, yet deep problems remain with viewability and deep-rooted fraud.
In the U.S., only 41 percent of desktop video ads are viewable. Invalid traffic resulting from programmatic ad buying is causing real problems for advertisers, a report says.
Videos views on Twitter have seen 220x growth in the past year. Twitter says brands win when they repurpose existing video content on the platform. Also, here are three ways to create “stopping power” with Twitter videos.
Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?