Advertising

Nielsen Adds Viewability Provider Choice to Digital Ad Ratings

For online video advertisers, viewability isn’t a KPI—it’s the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.

Glymt Offers Brands Custom-Made Video Stock (For Less!)

Why settle for static video stock libraries when you can have something tailor-made for your brand’s needs? Glymt connects brands with a global community of video stock creators.

Break the One-Size-Fits-All Model When Working With Influencers

Interviewed at VidCon, Elise Strachan, creator of My Cupcake Addiction, explains how influencer campaigns can achieve more when they go beyond simple product integrations.

One Video Is Not a Strategy: Eliminating the One-Off Approach

The days of posting one video on a company or brand site are over. Nowadays, it’s important to create a series of videos and showcase them on multiple platforms. Here’s how to get started.

Report Proves Value of Mobile Video Advertising for Publishers

Examining the rate mobile video ads bring in for publishers, Smaato finds advertisers are willing to pay a premium for engaged users, especially in the Americas.

5 Ways Marketers Can Best Leverage Live Online Video: VidCon

It’s a scary world, but live video is a great way to connect with fans. Do live video the right way by following these expert suggestions.

Ad Completion Rates Are High Across the Board, Finds FreeWheel

Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.