Advertising Week

Streaming Services Offer New Opportunities for Advertisers

Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.

In 2018, Video Marketers Grapple With a Rapidly Shifting World

There’s no standing still in today’s video marketing where rapidly shifting uses for data and personalization are just the beginning.

Brand Safety Vs. Brand Suitability: The Challenge of Premium OTT

There are a lot of premium over-the-top channels available to brands, and a lot of tools to measure a variety of data. The trick is focusing on results and not getting lost in the numbers.